News
By Alan Snel
LAS VEGAS, NV (BRAIN) — NICA is expanding its high school mountain bike racing league into Georgia.
LAS VEGAS, NV (BRAIN) — Ben Serotta finds himself at this Interbike without a place to call home. The industry veteran, who was fired this summer from the company he founded 41 years ago, had new business cards printed two days ago.
SHARON HILL, PA (BRAIN) — Carbon component maker Enve, visibility brand Nathan and bag maker Timbuk2 were each named to Inc. magazine's list as one of the fastest growing 5,000 private companies in the U.S.

LAS VEGAS, NV (BRAIN) — Since the emergence of the 650b wheel size as The Next Big Thing, employees at Niner Bikes have been pestered by industry wags with queries and knowing looks.
SAN DIEGO, CA (BRAIN) — One Industries Corp., recently acquired by Transom Capital Group, has appointed Jeff McGuane as president and CEO, the company announced in a press release.
MANCHESTER, NH (BRAIN) — The Bike Cooperative has added eBike suppluer Currie Technologies to its roster of brand partners. Effective immediately, members of The Bike Cooperative will earn additional rebates on all purchases of Currie e-bikes, including eFlow, IZIP, and their newest e-mountain bike, Haibike.
BEVERLY, MA (BRAIN) — Craft Sportswear North America has hired two new sales representatives to cover the New England and Southern California territories.

LAS VEGAS, NV (BRAIN) — Bikes Belong is rebranding as PeopleForBikes to bring clarity and simplicity to the organization. The Bikes Belong Coalition and Bikes Belong Foundation will be renamed the PeopleForBikes Coalition and the PeopleForBikes Foundation.
LAS VEGAS, NV (BRAIN) — As Interbike opens Wednesday, Jamis is releasing the news that it has bought the cruiser brand Nirve Sport.

Editor's note: This article, originally published in September 2013, has been edited to clarify that LeMond LLC did not acquire Time USA, but had become the exclusive distributor of Time frames and bikes in the U.S., as well as a non-exclusive distributor of Time pedals.
BOULDER CITY, NV (BRAIN) — If you want to gauge just how much traffic OutDoor Demo gets, one way to do it is by the amount of water that’s ingested.
CORTEZ, CO (BRAIN) — Mountain bike racing legend John Tomac is licensing his name to U.K. internet retail Planet X for a new line of bikes.