News
PARK CITY, Utah (BRAIN) — With cold, wet and snowy weather canceling afternoon demo rides, the editors attending Summer PressCamp could only admire but not test the plethora of products unveiled as the event kicked off this week at Deer Valley Resort.
KENT, Wash. (BRAIN) — Lapierre North America plans to offer its new downhill bikes in North America next year, including its DH Team and DH 727 models.
Lapierre's World Cup team is already racing on the 27.5-inch wheeled bikes.
INDIANAPOLIS (BRAIN) — Silca is sponsoring a collegiate cycling team near the historic brand's new home in Indiana.
SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.
Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.
BOULDER, Colo. (BRAIN) — CatEye America will soon turn on a new software system that the company said will improve its communication with dealers and its sales reps. The company also said its shipping schedule will be interupted in late June as it prepares to turn on the new system.
FORT COLLINS, Colo. (BRAIN) — Niner Bikes is launching a new cyclocross model, the BSB 9 RDO, which joins the RLT 9 as the mountain bike brand's second drop-bar bike.
MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.
STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.
LAGUNA HILLS, Calif. (BRAIN) — Join the BRAIN crew on the roads and bike paths of the Beehive State in the June 15 issue, featuring our Salt Lake City Dealer Tour.
COLORADO SPRINGS, Colo. (BRAIN) — The UCI BMX World Championships are returning to the United States for the first time in 16 years, in 2017.
Rock Hill, South Carolona will play host to the event at the Novant Healthcare BMX Supercross Track.
BREVARD, N.C. (BRAIN) — Colorado-based brewer Oskar Blues is opening a mountain bike destination in Western North Carolina, where the company opened its second brewery in 2012. The brewer has purchased a 145-acre farm where it will operate a bike park and a performance space.
FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA, the exclusive North American distributor for the Spanish brand, has hired Uncommon Communications to oversee its media and public relations.
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