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Bonk Breaker opens South Africa distributor

Published October 15, 2014

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker bars are now being distributed in South Africa by MCNS Group, which will manage sales and distribution throughout Sub-Saharan Africa.

"We are extremely excited about the market opportunity in Southern Africa," said Chris Frank, Bonk Breaker's co-CEO and chairman. "The large and growing active lifestyle community and world-class sporting events provide a perfect fit for Bonk Breaker's nutrition bar lineup. Most importantly, our distribution partner, MCNS Group, has a proven history of success in the sports nutrition space. With their shared passion for Bonk Breaker products we know that the partnership will be a successful one."

MCNS Group's initial Bonk Breaker product offerings will include four energy bar SKU's and two flavors from the brand's growing protein bar range.

Bonk Breaker already has distribution in the United States, Canada, Australia and New Zealand.

Topics associated with this article: Distributor news