News

Posted February 21, 2015
ZEN's AR45 frame.

PORTLAND, Ore. (BRAIN) — ZEN Bicycle Fabrication is launching its own frame line branded, ZEN.

Posted February 20, 2015

BLOOMINGTON, Minn. (BRAIN) — 45NRTH, the QBP-owned fat bike brand, has launched a consumer website focused on groomed winter fat biking locations.

Posted February 20, 2015

SAN FRANCISCO (BRAIN) — Rumbleship is making a B2B website available to any of the brands that are available to dealers through its service.

Posted February 20, 2015

KETCHUM, Idaho (BRAIN) — Club Ride Apparel is expanding its 2015-2016 Fall-Winter line to further embrace fat biking, the company said.

Posted February 20, 2015
Chris and Cindy Cocalis with Beverly Barr (right).

PHOENIX, Ariz. (BRAIN) — Industry veteran and life-long cyclist Beverly Barr has recently retired after helping to shepherd Pivot Cycles' credit and collections department through the company's first seven years of business.

Posted February 20, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports International Inc. has announced the dates and locations for its 2015 Strider Championship Series, a national racing series for children. 

Posted February 20, 2015

BROOKLYN (BRAIN) — Sommerville Sports Cyclewear is now available in Australia via Melbourne-based distributor C4U Sport. C4U Sport will offer Sommerville's complete cycling and triathlon custom apparel lines, as well as select retail and footwear products.

Posted February 20, 2015

CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.

Posted February 20, 2015

CHICAGO (BRAIN) — SRAM has hired Uwe Reichelt as its European director of OEM sales. He fills the position vacated when Robert Priest left SRAM last June. Reichelt comes from Continental's motorcycle division, where he was global head of sales, marketing, product management, and R&D since 2011.

Posted February 19, 2015

BOISE, Idaho (BRAIN) — K-Edge has signed FE Sports for its Australian distribution.

Posted February 19, 2015

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will distribute Five Ten off-road cycling shoes starting in March.

QBP will ship a full range of men's, women's and kids' Five Ten shoes, featuring the Redlands, Calif.-based brand's proprietary, high-friction Stealth rubber compound.

Posted February 19, 2015

CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM.

Posted February 19, 2015

COLORADO SPRINGS, Colo. (BRAIN) — CTS is opening its first training center outside the U.S. with a new operation in Mexico City. The company, founded by Chris Carmichael, said it plans additional centers in Central and South America. CTS has four location in the U.S.

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