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Felt Bicycles hires four in sales, purchasing and dealer support

Published August 6, 2015

IRVINE, Calif. (BRAIN) — Felt Bicycles has announced the addition of four new employees.

Levi Olsen joins Felt as a sales representative and market leader, Michelle VanGilder has been hired as purchasing manager, Rick Kerfoot joins as inside sales representative and Russ Dicono is the brand's newest dealer support representative.

Olsen brings more than 15 years of industry experience to Felt, most recently serving as Philadelphia territory manager for Giant Bicycles where he received the Rep of the Year Award in 2012. He has also worked as regional manager with Saris and North American sales manager at Hutchinson Tires. 

VanGilder joins Felt following nine years at Crankbrothers. She started in customer service and progressed into sales operations, purchase operations, systems administration, and most recently as supply chain director.

With extensive experience in sales and customer service, Kerfoot is now responsible for inside sales of Felt retailers in the Pacific Northwest and Southwest regions. Kerfoot joins the team after five years at Oakley where he was responsible for running the warranty call center and handling warranty claims for accounts and consumers. 

Dicono brings expertise in bicycle retail and technical service to the Felt team at its Ontario, Calif., distribution center. Dicono came to Felt after three years with Trek at its California distribution center. He also has experience from working in various industry roles including retail sales, service and warehouse management.

"It's our pleasure to welcome Levi, Michelle, Rick and Dicono to the Felt team. Their talent and experience is immensely valuable as we continue to grow the brand and invest in our retailer support," says Felt's general manager Michael Forte. "We are committed to enhancing our retailers' experience; growing our purchasing and sales teams will greatly benefit our supply and retail partners."