SIMI VALLEY, Calif. (BRAIN) — Accell North America has established a standalone business unit called Haibike USA to handle the sales and marketing of Haibike e-bikes in the United States.
Accell introduced Haibike just over a year ago under its electric bicycle specialty division, Currie Technologies.
"The response to Haibike in the U.S. has been tremendous," said Susanne Puello, managing director of Haibike parent Winora Group, an Accell Group company based in Germany. "Haibike USA will provide focused service, sales, and support to our growing U.S. dealer base."
"We celebrate the launch of Haibike USA," said Accell North America Managing Director Chris Speyer. "Electric bicycle growth in the U.S., measured in both consumer demand and dealer conversion, continues at a rapid pace. Haibike USA will join its siblings Raleigh, Redline and IZIP as a standalone business unit within Accell North America."
ANA's Electric Bicycle Competency Center in Simi Valley will manage centralized ordering, invoicing, technical support and warranty claims.
The new company has hired Brian Gilmore, Andrew Slater, and Matthew Waite as territory managers.
Gilmore will be Haibike USA's Southwest territory manager, covering Arizona, southern California, Las Vegas, and Hawaii.
Slater is the Pacific Northwest territory manager, covering Alaska, northern California, Idaho, Nevada, Oregon, and Washington.
Waite is responsible for sales and customer service in Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, and Wisconsin.
