News

Posted March 23, 2016

WALTHAM, Mass. (BRAIN) — Miso Partners, an outside sales and marketing agency in New England, is growing with the addition of two new partners. Miso represents leading brands including Felt Bicycles, Cycles Devinci, Race Face, Küat and Bonk Breaker.

Posted March 23, 2016
The new BOS tread is for Boston-style mud.

TAIPEI, Taiwan (BRAIN) — Clement has introduced the most new tire models in the brand's recent history, with five new tubeless versions and new cyclocross, gravel and road tires.

Posted March 23, 2016

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association says the lawsuit between a Florida retailer and Giant Bicycle shows that many dealer agreements are one-sided or poorly understood. 

Posted March 22, 2016

BOULDER, Colo. (BRAIN) — PeopleForBikes has hired Kyle Wagenschutz to serve as the organization's director of local innovation.

Posted March 22, 2016

IRVINE, Calif. (BRAIN) —  BMX and mountain bike racing legend Mike King has joined Felt Bicycles as a brand ambassador. King has won more than 20 championships and is a member of the BMX Hall of Fame and the U.S. Bicycling Hall of Fame.

Posted March 22, 2016

AUSTIN, Texas (BRAIN) — More than 1,200 people have already joined a new Facebook group that provides a forum for bike shop mechanics and could lead to the formation of an association. 

Posted March 22, 2016

HAMTRAMCK, Mich. (BRAIN) — Wheelhouse Detroit Bike Shop will open its second location in May, at 9401 Joseph Campau Street in Hamtramck, a community about five miles north of downtown Detroit. The first store, which opened in 2008, is located in Detroit's Rivertown area.

Posted March 22, 2016

DENVER (BRAIN) — This year's Primal Colorado Bike Expo will be expanded as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13 and Saturday, May 14.

Posted March 22, 2016

BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added a new independent representative in the Pacific Northwest to its sales team.

Posted March 21, 2016

GOLDEN, Colo. (BRAIN) —  Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.

Posted March 21, 2016

COSTA MESA, Calif. (BRAIN) —  With one week until the application deadline of March 31, dealers are applying in record numbers to be considered as one of America's Best Bike Shops.

Posted March 21, 2016

IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes. 

Posted March 21, 2016

TAMPA, Fla. (BRAIN) — Giant Bicycles officially filed an appeal of a jury's decision to award a Florida retailer $3.25 million over allegations of fraud.

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