ST. GEORGES, Quebec (BRAIN) — Procycle Group has appointed Daniel Marrett to the position of marketing director for its Rocky Mountain bicycles brand.
Marrett holds a bachelor's degree in commerce from Concordia University and has 14 years of experience in marketing, mostly in strategic marketing development in the sports industry. He previously worked at Red Bull where he was a senior marketing director.
In a statement, the company said, "Keen on outdoor activities, running and sports of all kinds, Daniel stands out with his determination, his creative spirit and his calm personality. His experience and skills make him a great asset for the company and the best candidate to propel the Rocky Mountain brand."
Procycle, based in Saint-Georges, owns the Rocky Mountain, Miele and eVox (electric bike) brands. The company exports about 45 percent of its production to around 30 countries. It has more than 500 IBD customers in North America.
