News
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.
NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.
With the increased coverage, Garneau now has a total of 26 reps in the U.S.
LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS.
Endura is supplying the Cervélo Bigla women's pro team for 2016.
PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced a new cross-country suspension fork, the 32 Step-Cast. The company said the fork is its lightest cross-country fork ever, starting at 2.98 pounds.
BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has hired SJE Productions to assist with a number of marketing efforts in 2016.
CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.
AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.
LAGUNA HILLS, Calif. (BRAIN) — It's been quite a clash pitting the industry's most powerful company, Shimano, against what is arguably the best competitive cycling magazine and website in the U.S. market, VeloNews.
MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.
LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.
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