News
BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association is hoping to encourage web shoppers to visit their local bike shops with a new program called "Buy Where You Ride."
AUSTIN, Texas (BRAIN) — BSX, which launched a cuff that measured blood lactate and oxygenation levels two years ago, is now crowd-funding a product with potentially a much larger market: a fitness wrist band that monitors hydration levels in real time, alerting athletes and others when it's time to drink up.
SEATTLE (BRAIN) — Dr. Stacy Sims, a co-founder of the Osmo Nutrition company, is now working with Nuun and Co. on hydration education, product innovation and clean living initiatives.
LEXINGTON, S.C. (BRAIN) — Hawley has hired two new sales rep: Monica Davis for Eastern and Southern North Carolina/South Carolina, and Dominic Galenti for the Greater Los Angeles area.
Davis has 10 years of experience in the bicycle industry, including sales and management at Michelin and Giant.
DORSET, England (BRAIN) — British bike care brand Muc-Off has hired Tony Zanca to oversee all sales and marketing activities for the brand in the U.S. Zanca, who most recently was an account manager for Hawley Lambert — Muc-Off's North American distributor — will work from Southern California.
KENT, Wash. (BRAIN) — Diamondback Bicycles has introduced a series of educational cycling videos and articles featuring TV personality Bill Nye. The videos are aimed at simplifying the sport to get more people riding bikes, the company said.
The video series, "Let's Ride with Bill Nye," launched Tuesday.
NEW BOSTON, N.H. (BRAIN) — Anomaly Action Sports, the parent of Shred Optics and Slytech Protection, has hired Jeff Gilberti for the newly-created position of executive vice president of business development.
RICHMOND, Calif. (BRAIN) — The German component brand Syntace has named Cycle Monkey its U.S. service partner, distributor, and brand manager.
Syntace joins Cycle Monkey's other German brands Rohloff, Tout Terrain, Cinq5, and Schlumpf.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes has hired ORIS Intelligence to monitor online minimum advertised prices (MAP) for its line of tubeless bicycle wheels, rims, sealant and other related products.
MIAMI (BRAIN) — Miami-based J&B Importers is endorsing the inaugural Titan Tropic, a five-stage mountain bike race to be held in December this year in Cuba. Several J&B staff members will participate in the event.
GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, which claims to be the world's largest manufacturer of recumbent trikes, is now distributing some hard to find tire sizes from Schwalbe.
BOULDER, Colo. (BRAIN) — Stella Yu, the founder and general manager of Velo Saddles, and Katie Thompson, the industrial design manager at QBP, will each receive Bicycle Leadership Awards from Camber Outdoors at the Interbike show later this month. The awards are sponsored by Bicycle Retailer & Industry News.
LAKE SUCCESS, N.Y. (BRAIN) — Polar has appointed industry veteran Tom Fowler to president of Polar USA. Fowler is a former executive with Profile, Cervélo and most recently with Recon, the smart sunglass brand acquired by Intel last year.
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