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Ventum joins Velofix' Direct program

Published March 27, 2017

VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online. 

"At Ventum, our number one focus is customer experience," said Ventum's director of marketing, Neville Mehra. "That includes much more than making the fastest, safest triathlon bikes. It starts during the sales process, before the customer even sits on the bike for the first time. With that in mind, we've chosen to partner with only the best bike shops in the country. However, not all our customers live near one of those shops, so we also sell our bikes direct, via our website. In the past, that has meant shipping the bike to the customer in a box, which is not a great customer experience. That's why we are thrilled to announce our new partnership with Velofix. Now, when a customer orders a bike direct from Ventum, they will have the option to have Velofix assemble, deliver, fit, and service their bike — all from the comfort of home." 

Velofix's Ward Grootjans said, "Velofix is proud to add Ventum to the Velofix Direct program. Ventum and Velofix have a very similar philosophy; putting customer satisfaction and performance as the number one focus. When you see a Ventum bike for the first time, you know that it is built for high performance. The same goes for our Velofix services: once you have tried Velofix, you understand the quality and convenience we bring to the customer. We do not only deliver the bike to the customer, but we will also make sure the bike is fitted and perfectly tuned. After 30 days Velofix provides a complimentary tune up. If a customer ever needs service, warranty support or wants to have the bike transported, we are there to support them." Grootjans is Velofix' vice president of global business development. 

Velofix' CEO and co-founder Chris Guillemet said, "Offering a full range of services for the lifecycle of each bike purchased using Velofix Direct is important to us. Customers should know the simplicity and convenience of the process and that Velofix will be there to fulfill their needs long after the delivery of the bike."

Other Velofix Direct brands include BH, Blue, Eddy Merckx Cycles, Ellsworth, Evo, Franco Pure Cycles, Simcoe, Spot, Turner and Van Dessel. Niner is part of the program in Canada.