SENNFELD, Germany (BRAIN) — Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group." Accell Group is the parent of Winora, which manages the Haibike, Sinus, and E. Wiener Bike Parts brands. Puello is the granddaughter of the founder of Winora.
"After an unprecedented success story, I leave the company with a heavy heart," Puello said in a statement Monday. "Until the last minute, Winora Group was characterized by the charm of a family business, of close ties to the specialist retail industry, distributors and suppliers. Starting today, however, I will look for new challenges."