News

Posted September 27, 2016

WATERLOO, Wis. (BRAIN) — Trek Women's Advocates from around the world, along with seven members of international media, are joining Trek at the company's global headquarters here this week for the inaugural Global Women's Summit.

Posted September 27, 2016

BOULDER, Colo. (BRAIN) — The Pro's Closet will attend next year's North American Handmade Bicycle Show in Salt Lake City, giving consumers attending the show a chance to trade in their old bike for a voucher to put toward a new custom bike.

Posted September 27, 2016

ST.-GEORGES, Quebec (BRAIN) — Procycle Group has appointed Patrick Giguère to the position of director of product lines for the company's Miele, eVox and Rocky Mountain Urban brands.

Posted September 26, 2016
A screenshot from the forthcoming iOS app.

WESTERLY, R.I. (BRAIN) — In classic tech startup fashion, Velotooler lends itself nicely to an elevator pitch (or more accurately, an Interbike booth pitch): It's Uber for bike mechanics.

Posted September 26, 2016

GRAND JUNCTION, Colo. (BRAIN) — DT Swiss has hired Marty Caivano, formerly with IMBA, to help expand its event and technical support program. 

Posted September 26, 2016

SAN DIEGO (BRAIN) — BMC USA has hired David Votava to managing director for North America. Votava follows the three-year tenure of Chris McLaren, who is leaving BMC to become BicycleBlueBook's chief sales officer.

Posted September 23, 2016

 LAS VEGAS (BRAIN) — You don’t have to wander deep into the bowels of the Mandalay Bay to find electric bikes anymore. Several brands are “mainstreaming” e-bikes at their booths this year, as they quietly add electrified models to their 2017 lineups.

Posted September 23, 2016
Boulder Cycle Sport named 2016 Retailer of the Year

LAS VEGAS (BRAIN) — It was a star-studded night Thursday as the Interbike Awards ceremony included a reunion of cast members of the 1985 cycling film "American Flyers." The movie, which focuses on the lives of two brothers who race bicycles and travel across the U.S.

Posted September 22, 2016
Win Allen swaps out a chain during the semi-qualifier Thursday.

LAS VEGAS (BRAIN) — It's been a solid quarter century since Win Allen raced bikes seriously, but the competitive juices got flowing this week as he competed in Interbike's first Mechanics Challenge, presented by Park Tool.

Posted September 22, 2016

MOUNT KISCO, N.Y. (BRAIN) — At the beginning of September Brad Accettella joined Eddy Merckx Cycles USA, as its new director.

Phillip Lucas, the previous director, will stay connected to the company as an independent consultant.

Posted September 22, 2016

LAS VEGAS (BRAIN) — Detroit Bikes founder Zak Pashak launched the brand four years ago with one model in one color and one size. The black A-Type was the first bike welded with American steel in Pashak's 50,000-square-foot factory in Detroit.

Posted September 22, 2016
ProdecoTech CEO Robert Provost explains its mobile e-bike franchise program.

LAS VEGAS (BRAIN) — Robert Provost, the CEO of Florida electric bike maker ProdecoTech, says he can lower a retailer's overhead — to less than 9 feet.

Posted September 22, 2016

LAS VEGAS (BRAIN) — The brand named for the winningest road racer of all time is on a winning streak of its own. Eddy Merckx Cycles, after a few years of transition, is now slowly rebuilding its U.S. dealer base and is showing a greatly expanded and modernized bike product line here at Interbike.

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