CHIUDUNO, Italy (BRAIN) — Italian helmet brand Kask will open a dedicated Cycling Division office in Melbourne, Australia, in October to serve the Australian and New Zealand markets.
Kask cycling products have been available in the two countries since 2010 from local distributors, but Kask will begin working directly with dealers to deliver Kask helmets and Koo eyewear there once the new office is operational this fall.
"Kask Cycling in Australia will have a team dedicated to sales, marketing and events, with a focus on customer communication and logistics," the company stated. "Stock and availability of models will be increased and Kask will now meet directly with cycling enthusiasts at local events and demo days, deepening Kask's understanding of the Australian and New Zealand cycling market, and helping the customers' understanding of Kask's cycling products."
Kask CEO Angelo Gotti said, "The Australasian market is of huge importance to us and we look forward to interacting more directly with the Australian and New Zealand market, improving both our service and offering."
