MINNEAPOLIS (BRAIN) —Trainer brand Kinetic has hired independent sales reps to work directly with U.S. bicycle shops as part of its new dealer direct sales effort. The company is continuing to sell some of its product line through distributors, but its new app-controlled Smart Control trainers will only be available to retailers direct from Kinetic.
"Going dealer direct allows us to bring down our retail price while maintaining margin for our retail partners," said Kinetic's North American sales manager, Jason Overman. "The trainer category is more exciting than it has ever been, and we are looking forward to working more closely with our retailers to capitalize on the new interest in training indoors".
Axis Sports will cover Southern California, Arizona, New Mexico, Hawaii, and Southern Nevada. RP Active will cover the upper-Midwest/Great-Lakes region. Advanced Exercise Sales will cover Florida. Adrenaline Sports Group will cover the Mid-Atlantic. Kinetic also plans to hire additional reps.
Interested dealers should contact Overman at joverman@kurt.com for more information.
