News
BERKELEY, Calif. (BRAIN) — The Youth Cycling Alliance, which was formed last year following a meeting at Interbike, is working with UC Berkeley's Haas School of Business to map and assess existing youth cycling programs around the country.
PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has unveiled updated packaging across its entire product collection, making use of the brand's updated logo. The brand also is introducing a new 32-ounce pump-top bottle for both its Original and Her' creams.
SAUSALITO, Calif. (BRAIN) — Osmo Nutrition, relaunched last year after a period of dormancy, is now being distributed exclusively in the U.S. and Canada by Highway Two.
NEWBURY PARK, Calif. (BRAIN) — Giant Retail Academy, the retailer training website for Giant USA, is hosting the recently released 10-part BPSA e-bike video series. The 10 videos and quizzes, produced by the Bicycle Product Supplier's Association, are designed to help retail staff explain and sell e-bikes.
MADRID (BRAIN) — Rotor America has hired Matt Clements as its East Coast tech rep.
BALTIMORE (BRAIN) — After working on the project for more than two years, renowned mountain bike champion Marla Streb has opened HandleBar Cafe and Bike Shop with her husband, Mark Fitzgerald.
DENVER (BRAIN) — Gates Corporation has hired Boo Bicycles' former chief technical officer, Ben Castaneda, as a technical support specialist in the company's bicycle division. Castaneda will oversee OEM support, service, warranty and special projects for Gates Carbon Drive's North American market.
LAGUNA HILLS, Calif. (BRAIN) — Do you rent bikes? Is there a high demand for rentals in your market?
LEVIS, Quebec (BRAIN) — Distributions Lyncée is the new Canadian distributor of Bkool bike trainers.
BLOOMINGTON, Minn. (BRAIN) — QBP is now a global distribution partner for BMX race brands Staats and Ciari. Both brands offer BMX race-focused products.
ROCHESTER, N.Y. (BRAIN) — Blackout Distribution has recently promoted Ryan O'Rourke to be assistant brand manager of Cinema, Kink, and Mission BMX, overseeing the direction of all three brands.
O'Rourke was previously Blackout's warehouse manager for several years.
MISSOULA, Mont. (BRAIN) — Michael Deme, who was Adventure Cycling's director of design and media, died suddenly and unexpectedly of natural causes this week at age 51.
Deme was a 24-year staffer of Adventure Cycling Association and longtime editor of Adventure Cyclist magazine.
KOBLENZ, Germany (BRAIN) — Canyon Bicycles GmbH has made several key hires in the U.S. as it prepares to begin selling direct to consumers in late summer.
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