News

Posted April 5, 2023

WASHINGTON (BRAIN) — Cannondale is recalling about 75 Tesoro Neo X Speed e-bikes that were delivered with the right brake lever activating the front brake, contrary to U.S. standards. 

Posted April 5, 2023

Former retailer Tobie DePauw says there is incredible potential for retailers who can harness the momentum of excited riders in the wake of the bike boom. Like in judo, you can use their inertia to your advantage.

Posted April 4, 2023

BOULDER, Colo. (BRAIN) — The Life Time Sea Otter Classic official Festival Guide is now available online for reading and download.

Posted April 3, 2023

PORT COQUITLAM, British Columbia (BRAIN) — HLC is now the exclusive outside sales agency for Norco Bicycles in the U.S. Norco will continue providing dealers with direct inside sales, customer service, credit and warranty support.

Posted April 3, 2023
Ozark Trail 29.

BENTONVILLE, Ark. (BRAIN) — Walmart is selling its own brand of mountain bikes starting at $198 in three aluminum frame sizes, mechanical disc brakes, and a short-travel suspension forks.

Posted April 1, 2023
UPDATED with quote from Vista Outdoor.
Fox Racing sales boosted Action Sports revenue in Q3.

SCOTTS VALLEY, Calif. (BRAIN) — Sources at Bell and Giro tell BRAIN that the Vista Outdoor brands made significant staff layoffs this week, especially in the marketing, brand, and creative departments.

Posted April 1, 2023

AMES, Iowa (BRAIN) — Switzerland's Open Cycles and its U.S. importer are working with the Consumer Product Safety Commission to recall about 270 gravel bikes and frames used with Campagnolo Ekar brakes. 

Posted March 30, 2023

TAIPEI, Taiwan (BRAIN) — Gary Fisher is back where he wants to be — in Taiwan, hanging out with longtime industry friends at the Taipei Cycle show, but also more generally, back in the game, designing bikes he believes will change the industry, and even the world.

Posted March 30, 2023

WASHINGTON (BRAIN) — The Consumer Product Safety Commission announced a recall of about 53,000 Jetson Rogue hoverboards that were sold for between $100 and $150.

Posted March 30, 2023
SRAM had 39 patent applications published last year, including one for a linkage suspension fork.

If you want a sneak peek at where bicycle technology is headed, consider patent applications. Last year Shimano filed for 69 patents, more than any other bike component brand.

Posted March 30, 2023

MONTEREY, Calif. (BRAIN) — Despite California’s record amount of rain and snow, Weathertech Raceway Laguna Seca, home to the Sea Otter Classic, is in good shape and should pose no issues for exhibitors and consumers at the April 19 through April 22 show, said Frank Yohannan, Sea Otter’s chief executive officer.

Posted March 28, 2023

WEST PALM BEACH, Fla. (BRAIN) — SRAM LLC has requested a new trial after a jury handed Princeton Carbon Works a win last month in a patent infringement suit.

Posted March 28, 2023
Kitsbow's Women's Icon Shirt.

(BRAIN) — A marketplace website will offer consumers a way to buy and sell pre-owned Kitsbow Cycling Apparel. The Kitsbow Experienced Apparel website — created and operated by Treet — recently uploaded design and photo-shoot samples, and items from its gear library, including

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