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DAYTON, Ohio (BRAIN) — The Wright Brothers USA, the commercial arm of The Wright Brothers Family Foundation, has launched a new program offering businesses the license for the name of The Wright Brothers on bicycles, equipment and accessories, as well as bicycle-related businesses like stores and touring companies.
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MINNEAPOLIS (BRAIN) — Donkey Label Chamois Balm and Embrocation is now distributed by QBP, the brand announced.
SEATTLE (BRAIN) — Rotating Mass Media has announced that REI will sponsor the Dirt Rag Dirt Fest Pennsylvania 2018. The festival is May 18-20 at the Allegrippis Trails in Pennsylvania.
![The Oakley AR03 helmet. The Oakley AR03 helmet.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Oakley_AR03_Cycling-Helmet_NeonOrange_99470-71G.jpg?itok=QXA5_hhZ)
LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.
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WESTBROOK, Maine (BRAIN) — The North America Bikeshare Association and the Better Bike Share Partnership are working together to produce a bikeshare conference, to be held Sept. 4-7 in Portland, Oregon.
WASHINGTON (BRAIN) — The Rails-to-Trails Conservancy is promoting its sixth annual Opening Day for Trails for next weekend, Saturday, April 7.
AUSTIN, Texas (BRAIN) — The Professional Bicycle Mechanics Association will continue its technical education conferences this coming fall and winter.
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FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego's newest store is now open in Mexico City, becoming the e-bike company's 119th location.
SANTA CRUZ, Calif. (BRAIN) — Gazelle Bicycles has added five new independent sales organizations in the Western U.S: Axis Sports Group and Norcal Sports Group in Southern and Northern California; Brad Barber in Colorado; and Dean Kuzara and Aaron Malone dividing the Pacific Northwest.
FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. has named Miguel "Mick" Lopez as the company's senior vice president and Chief Financial Officer, effective April 16. Lopez has over 30 years of experience in finance, operations and strategy.
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KENT, Wash. (BRAIN) — Under its new parent, Accell Group, Beeline Bikes is mapping out aggressive growth plans both domestically and internationally. In a call with Bicycle Retailer & Industry News, Accell North America CEO John Short said the goal is for Beeline to operate in 30 U.S. cities by end of year and 60 by end of 2019.
SALT LAKE CITY (BRAIN) — Competitive Cyclist has hired TRUE Communications as its official press representative.
PLAISTOW, N.H. (BRAIN) — Members of the Independent Mobile Bicycle Professionals group have decided not to form a trade association, but instead to explore ways to work with the Professional Bicycle Mechanics Association.