BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will move its annual Frostbike dealer event out of Minnesota for the first time next year. The 2020 event will be held in Denver from Jan. 31-Feb. 2.
"We're bringing Frostbike to Denver in 2020 to make it easier to access for a new region of retailers," said Meghan Gess, QBP's event manager. "Frostbike is free and will still be available to all retailers. We anticipate there will a greater representation by Western retailers than ever before."
Frostbike 2020 will kickoff with a product expo on Friday, Jan. 31, featuring approximately 100 exhibitors, followed by two days of retailer education, with multiple networking and social opportunities throughout.