News

LAGUNA HILLS, Calif. (BRAIN) — Lezyne goes bigger in GPS, GT tunes up its suspension for trail and all-mountain, and Magura pulls the lever on a grip of new offerings in BRAIN’s latest roundup of new products.

LAGUNA HILLS, Calif. (BRAIN) — Product introductions continue in earnest this week heading into the start of Eurobike on Sunday, July 8.

DENVER — Boa Technology and MIPS have collaborated on a new integrated helmet system that the companies say will provide improved fit and protection for cyclists and snowsports athletes.
MADISON, Wis. (BRAIN) — Raleigh Bike Parts will be the new exclusive U.K. distributor of Saris Brands, which includes Saris car racks, CycleOps trainers and PowerTap power meters.
Jeff Frehner, Saris' COO, said he was delighted with the partnership.

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the the Eurobike show announced Tuesday that next year's show will be July 31-Aug. 3, roughly splitting the difference between the show's traditional dates in late summer and the early summer positioning of this year's show, which opens this Sunday, July 8.
BLOOMINGTON, Minn. (BRAIN) — QBP's annual Frostbike event will be held Feb. 20–23, 2019 at QBP headquarters here. Registration is complimentary for all QBP retailers and opens early November.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association has added Ximena Florez, Jessica Kelleher and Jazmin Valera to its board of directors.

LONGMONT, Colo. (BRAIN) — Early July this year is prime season for new product introductions, when even buttoned-down trade sites have an excuse to feature photos of pro riders in scenic locations.
KILLINGTON, Vt. (BRAIN) — Following a major remodel, Alpine Bike Works has reopened as a Giant Partner Store. This is the third major change in as many years for this rapidly growing bike shop.

GRAND JUNCTION, Colo. (BRAIN) — Two companies that make stainless steel spokes in the U.S. are having to adjust to a 25 percent tariff on imported steel. Both brands said so far they've been able to avoid price increases.

VENTURA, Calif. (BRAIN) — Zeitbike is now exclusively distributing TSG Technical Safety Gear products in the U.S. and Canada.
TSG started in 1988 in the skateboard industry and has become a popular maker of pads and helmets for BMX, mountain bikers, snowboarders and others.
COLORADO SPRINGS, Colo. (BRAIN) — Guillermo Rojas has joined USA Cycling as director of marketing and communications. Rojas has more than two decades of sports, brand and event experience, including several years working in the Olympic movement and cycling.