News

Posted July 6, 2018
Lezyne's Mega C GPS

LAGUNA HILLS, Calif. (BRAIN) — Lezyne goes bigger in GPS, GT tunes up its suspension for trail and all-mountain, and Magura pulls the lever on a grip of new offerings in BRAIN’s latest roundup of new products.

Posted July 5, 2018
Brose's lightweight Drive S Mag e-MTB drive

LAGUNA HILLS, Calif. (BRAIN) — Product introductions continue in earnest this week heading into the start of Eurobike on Sunday, July 8.

Posted July 5, 2018
MIPS B-series Boa

DENVER — Boa Technology and MIPS have collaborated on a new integrated helmet system that the companies say will provide improved fit and protection for cyclists and snowsports athletes.

Posted July 3, 2018

MADISON, Wis. (BRAIN) — Raleigh Bike Parts will be the new exclusive U.K. distributor of Saris Brands, which includes Saris car racks, CycleOps trainers and PowerTap power meters.

Jeff Frehner, Saris' COO, said he was delighted with the partnership.

Posted July 3, 2018
Stefan Reisinger, the head of Eurobike and Klaus Wellmann, the CEO of Messe Friedrichshafen

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the the Eurobike show announced Tuesday that next year's show will be July 31-Aug. 3, roughly splitting the difference between the show's traditional dates in late summer and the early summer positioning of this year's show, which opens this Sunday, July 8.

Posted July 3, 2018

BLOOMINGTON, Minn. (BRAIN) — QBP's annual Frostbike event will be held Feb. 20–23, 2019 at QBP headquarters here. Registration is complimentary for all QBP retailers and opens early November.

Posted July 3, 2018

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association has added Ximena Florez, Jessica Kelleher and Jazmin Valera to its board of directors.

Posted July 2, 2018
With Eurobike and the Tour de France coming up, expect a flow of new product introductions this week.
BMC's Richie Porte in the new Giro Aether.

LONGMONT, Colo. (BRAIN) — Early July this year is prime season for new product introductions, when even buttoned-down trade sites have an excuse to feature photos of pro riders in scenic locations.

Posted July 2, 2018

KILLINGTON, Vt. (BRAIN) — Following a major remodel, Alpine Bike Works has reopened as a Giant Partner Store. This is the third major change in as many years for this rapidly growing bike shop.

Posted July 2, 2018

GRAND JUNCTION, Colo. (BRAIN) — Two companies that make stainless steel spokes in the U.S. are having to adjust to a 25 percent tariff on imported steel. Both brands said so far they've been able to avoid price increases.

Posted July 2, 2018

VENTURA, Calif. (BRAIN) — Zeitbike is now exclusively distributing TSG Technical Safety Gear products in the U.S. and Canada.

TSG started in 1988 in the skateboard industry and has become a popular maker of pads and helmets for BMX, mountain bikers, snowboarders and others. 

Posted July 2, 2018

COLORADO SPRINGS, Colo. (BRAIN) — Guillermo Rojas has joined USA Cycling as director of marketing and communications. Rojas has more than two decades of sports, brand and event experience, including several years working in the Olympic movement and cycling.

Posted July 2, 2018

LONGMONT, Colo. (BRAIN) — Bikepacking.com and Bunyan Velo are working together to introduce a new bi-annual print publication called The Bikepacking Journal. The journal will be more than 130 pages of stories and photography.

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