News

Posted July 17, 2018

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike's organizers have made a quick switch to the show's 2019 dates, moving it back to its originally scheduled timeframe of Sept. 4-7. The show will include a one-day consumer festival.

Posted July 16, 2018

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has reorganized its sales structure in an effort to “better serve a dynamic dealer base and present a new offering under the Rossignol Group of brands,” the company announced.

Posted July 13, 2018

HEERENVEEN, Netherlands (BRAIN) — Accell Group announced Friday that it has increased its minority stake in Velosophy to take over 100 percent ownership in the Dutch e-cargo bike company.

Posted July 12, 2018

VANCOUVER, British Columbia (BRAIN) — Velofix and Zwift have announced a partnership for Velofix’s mobile bike shops to provide installation of Zwift’s online training platform.

Posted July 11, 2018

FRIEDRICHSHAFEN, Germany (BRAIN) — The 17-year-old Czech Republic brand, Apache Bicycles, made its first Eurobike appearance here this year. Apache's branding shocked some visitors from the U.S.

Posted July 10, 2018

CHANDLER, Ariz. (BRAIN) — In an effort to get more kids active outdoors this summer, the USA BMX Foundation is promoting a photo scavenger hunt with a prize raffle.

Posted July 10, 2018

FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between the Italian auto brand Maserati, the Danish e-bike brand Diavelo (an Accell Group brand), and the Chinese e-bike motor maker Bafang has resulted in a line of Maserati e-bikes on display at Eurobike here this week. 

Posted July 9, 2018

LEVIS, Quebec, and Lexington, S.C. (BRAIN) — Hawley-Lambert has promoted Jeff Brown to director of operations. Formerly distribution center manager in the Hawley-Lambert’s Lexington, South Carolina, facility, Brown brings a strong background in logistics and leadership to his new role, the distributor stated.

Posted July 9, 2018

BOULDER, Colo. (BRAIN) — PeopleForBikes’ board of directors has elected Quality Bicycle Products founder Steve Flagg board chairman. He will serve a two-year term.

Posted July 9, 2018
First day Eurobike report: New stuff from Wike, CeramicSpeed, Oakley, Saris, Gates, Bryton, and more.
Wike's Bob Bell with the Salamander in stroller mode.

FRIEDRICHSHAFEN, Germany (BRAIN) — The July timing might be a change, but Eurobike remains a key product introduction opportunity for many suppliers. Here's a look at some of the introductions BRAIN spied on the event's opening day.

Posted July 6, 2018

BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry has formed a new e-bike committee focused on developing equipment regulations for competition.

Posted July 6, 2018

GIRONA, Spain (BRAIN) — Organizers of Sea Otter Europe have announced that the third edition of the festival will be held May 31-June 2, 2019 — once again in Girona, Spain.

Posted July 6, 2018
Lezyne's Mega C GPS

LAGUNA HILLS, Calif. (BRAIN) — Lezyne goes bigger in GPS, GT tunes up its suspension for trail and all-mountain, and Magura pulls the lever on a grip of new offerings in BRAIN’s latest roundup of new products.

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