SALT LAKE CITY (BRAIN) — Trust Performance, a start up suspension brand founded by a group of industry veterans, is lowering the retail price of its Message multi-link fork by $700. The company is offering early adopters who paid the higher amount a $1,000 credit they can put toward their next purchase from the company. Dealers and distributors who bought the forks at the higher initial wholesale price also are being given credits.
The company launched last year and initially sold the Message for $2,700. Starting Friday, the MSRP is $1,975.
The company said "advances in product development, recently scaled production as well as new partnerships formed after the Sea Otter Classic all enable Trust Performance to reduce pricing on the Message, passing these savings directly to riders." A company spokesman declined to detail to BRAIN what specific developments allowed the lower price. The company is based in Utah and manufactures in Taichung, Taiwan.
Trust said consumers who purchased a Message at the original MSRP, and registered it with Trust Performance before May 31, will receive the $1,000 credit toward their next Trust Performance suspension purchase.
The Message fork offers 130mm of "contour travel," which allows the front wheel to move back and up simultaneously instead of only inline with the steering axis. The company said this improves traction and stability, and creates more predictable handling.
Trust said it sells to dozens of shops around the world and formed partnerships with distributors including QBP (USA), Upgrade Bikes (UK), Mohawk's Cycles (France) and others. The brand is increasing its presence at consumer-facing events, including the Fruita Fat Tire Festival, Trail Head Cyclery Spring Demo Days, Soldier Hollow Bike Fest, Sea Otter Classic, and Hurricane Mountain Bike Festival. Additional demos are planned throughout the U.S. this summer and with distributors worldwide.
