INDIANAPOLIS (BRAIN) — Zipp is launching a new program Wednesday that will let consumers trade in their used Zipp wheels for retail store credit they can put toward the purchase of a new set of Zipp wheels. Used gear purveyor The Pro's Closet will provide stores with a trade-in value to offer the customer. If the customer opts for the trade-in, The Pro's Closet will supply a prepaid shipping label for the dealer to send the wheels to the Colorado-based company, where they will be inspected and sold. The Pro's Closet, not Zipp, will reimburse the dealer for the store credit offered.
The program is for Zipp carbon wheels in the United States only.
Zipp and The Pro's Closet are each promoting the program to their existing retailer customers. The program has already had a trial run with 20 retailers.
“We believe this program removes a hurdle that many consumers face when considering a new Zipp purchase. What do I do with my existing wheelset? The Zipp Trade In, Speed Up program answers that question,” said Brett Stewart, U.S. dealer sales manager for SRAM. “Customers experience the latest Zipp technology, and our dedicated retail partners transact the sale.”
Authorized Zipp dealers in the United States can create an account at zipptradein.com. Shop customers then enter their specific wheel model and are given a quote. The dealer doesn't need to provide a detailed report on the wheels' condition; it just makes sure the wheels are genuine Zipp and appear to have no structural damage. If accepted, the dollar amount is discounted off the sale of new Zipp wheels from that dealer.
The Pro's Closet will inspect, clean and service the wheels as needed; re-sold wheels will be backed by The Pro's Closet's regular quality assurance program for pre-owned cycling products. The Zipp warranty for original owner does not carry over.
