DURANGO, Colo. (BRAIN) — The latest episode in a special Channel Mastery podcast series, coproduced by BRAIN and Verde Brand Communications, features an interview with Sophie O'Kelly de Gallagh, the COO of Decathlon USA, and Jennifer Tetrick, the retailer's director of communications and PR.
The episode hosted by Verde's Kristin Carpenter is the third in a series on the evolution of channels in the bike market and cycling community.
We are presenting the podcast paired with today's article on BRAIN's visit to Decathlon's first full-scale U.S. store, in Emeryville, California.
This podcast series includes five more interviews on tap with specialty retail and branding experts from evolving brick-and-mortar retail, marketplaces, direct-first brands, SaaS providers, and established broad-market global retail in the bicycle and lifestyle space. The goal is to discern the levers that will drive specialty businesses to success in 2019.
Previous episodes include a discussion with Kate Powlison of SRAM and another with Erik Saltvold, owner of Erik's Bikes, Board and Ski.
You can listen to the podcast in the player below or subscribe to it from your favorite podcast apps: iTunes | Google Play | Stitcher. Or visit the Channel Mastery episode page.
CONNECT: DECATHLON USA | Sophie on LinkedIn |Jennifer on LinkedIn |Kristin on LinkedIn |Kristin on Twitter
