News
RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has rebranded, with a new logo, new corporate colors, and a new website.
HELSINKI (BRAIN) — Amer Sports CEO Heikki Takala made clear Thursday that the company is considering selling off both its cycling brands, Mavic and Enve. In the most gentle but firm way, Takala said there might be a better owner out there, somewhere, for the brands, both of which he called "iconic."
MINNEAPOLIS (BRAIN) — Park has held a trademark blue bike tools since 2008. But RWC's owner said he's switched to a different shade and accuses Park of bullying him.
VISTA, Calif. (BRAIN) — Haro Bicycle Corp. has announced organizational changes in sales and product management — promoting its sales director and bringing aboard new product managers for its BMX and lifestyle bike lines.
SAN FRANCISCO (BRAIN) — The world's largest sporting goods retailer — which does considerable business in cycling — plans to open a 47,000-square-foot store in Emeryville, California, in the spring. The planned location is in a former Toys R Us store and will join Decathlon's "lab store" in San Francisco, which it opened in April.
BOULDER, Colo. (BRAIN) — Retail sales of 29-inch mountain bikes grew $36 million in the 12 months ending in June, taking dollar share from 27.5-inch bikes, according to The NPD Group. Twenty-niners now account for 41 percent of dollars sold in mountain bikes at IBDs.
HELSINKI (BRAIN) — Amer Sports says its Mavic cycling business is "under review" as Amer updates its strategy and looks to focus its portfolio of brands, which includes Salomon, Arc'teryx, Peak Performance, Atomic, Mavic, Enve, Suunto, Wilson and Precor.
SALT LAKE CITY — ROTOR America has boosted dealer support at its Salt Lake City headquarters with the addition of Michael Zanetti as lead account executive.
LONGMONT, Colo (BRAIN) — Deuter USA says it will not participate in Walmart's new premium outdoor online store, curated by Moosejaw.
Reno, Nevada — Urban transportation specialist Tern, and Stile Products, Tern's North American distributor, are pleased to announce the addition of two new members to the team: Steve Gluckman and Josh Schlee.
DETROIT (BRAIN) — U.S. bike manufacturer Detroit Bikes, which sells bikes that are made with U.S.-sourced chromoly frames from its factory, is being approached to handle bike assembly for other brands.
COLORADO SPRINGS, Colo. (BRAIN) — Apache Bicycles, a 17-year-old bike brand based in the Czech Republic, is planning some changes to its marketing, which outraged many on social media in recent weeks.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced details of the annual Industry Breakfast that it is presenting in conjunction with PeopleForBikes and the National Bicycle Dealers Association on Tuesday, Sept. 18, the opening day of the show.
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