News

Posted May 25, 2018
Brooks in a Friends On Bikes Instagram post.

SEATTLE (BRAIN) — The bike community across the country is mourning the death of SJ Brooks, who died in a cougar attack while mountain biking near Seattle last Saturday. Brooks worked at shops in Seattle and Boston and for Seven Cycles. Brooks was a co-founder of the Seattle chapter of the Friends on Bikes organization and a former board member of Bikes Not Bombs.

Posted May 24, 2018

VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.

Posted May 24, 2018

OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.

Posted May 24, 2018

WASHINGTON (BRAIN) — PeopleForBikes led a group of 12 industry leaders to Capitol Hill this week in support of the Recreation Not Red Tape Act. which aims to improve and break down the barriers to recreational riding opportunities on public lands.

Posted May 24, 2018
Move allows retailer to purchase its own building and expand fit studio.

EDGEWATER, Md. (BRAIN) — Parvilla Cycles held a grand opening celebration on Saturday, May 19, following the retailer’s move to a larger location it purchased in Edgewater, Maryland. The 7-year-old store moved only a short distance but was able to double its space and expand its fitting studio.

Posted May 24, 2018

IRVINE, Calif. (BRAIN) — Fox Racing has named NorthernMark Agency, based in Pleasanton, California, as sales agency for the company’s newly restructured Northern California / Northern Nevada region.

Posted May 24, 2018

SAN FRANCISCO (BRAIN) — Science in Sport is now distributing its nutrition products through Quality Bicycle Products. “Through this distribution channel, endurance athletes and sports enthusiasts alike will be able to readily access Science in Sport nutrition across the United States,” the company stated.

Posted May 24, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.

Posted May 24, 2018

BOULDER, Colo. (BRAIN) — VeloSwap, the consumer bicycle swap and expo, expects to see over 5,000 cyclists browsing more than 300 vendor booths on Saturday, Nov. 3, at the National Western Complex in Denver.

Posted May 23, 2018

OVERLAND PARK, Kan. (BRAIN) — In 25 BRAIN Dealer Tours, it's rare we've toured four such different stores on the same day with such diverse approaches and personalities as we did on Wednesday as we pedaled around the Overland Park and Lenexa area, south of Kansas City, Kansas.

Posted May 23, 2018
Level 2 certification adds more hands-on training with e-bike components.

IRVINE, Calif. (BRAIN) — Bosch eBike Systems has partnered with two leading professional bicycle mechanic training schools to offer a new advanced Level 2 eBike Technical Certification.

Posted May 23, 2018

SHERBORN, Mass. (BRAIN) — Steve the Bike Guy Velo Studio hosted more than 15 women on Sunday, May 20, for the inaugural STBG Women Who Wrench Clinic at Unity Farm in Sherborn, Massachusetts.

Posted May 23, 2018

STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has announced that it is renewing its Grassmoots Team ambassador initiative and is seeking applications for new members.

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