News

Posted February 22, 2021

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the parent company to BRAIN, VeloNews, and nearly 30 other active living brands has purchased Outside magazine, Outside TV, Gaia GPS, Peloton magazine, and athleteReg.

Posted February 22, 2021

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media on Monday announced the acquisition of Peloton magazine, expanding its portfolio of active lifestyle brands.

Posted February 19, 2021

BOULDER, Colo. (VeloNews) — Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe. The LoreOne, a hardshell, carbon cycling shoe, will launch in April.

Posted February 19, 2021

BLOOMINGTON, Minn. (BRAIN) — Of all the outdoor sports market segments, the cycling industry has been and remains the most difficult to diversify, said the woman who started the Outdoor CEO Diversity Pledge. But she's not giving up.

Posted February 18, 2021

MATTIGHOFEN, Austria (BRAIN) — After entering the European e-bike market, motorbike giant Pierer Mobility AG, the parent of KTM Motorbike, Husqvarna Motorbikes, GasGas Motorbikes and WP Suspension, seems to smell further sales opportunities.

Posted February 18, 2021
BTI's headquarters in Santa Fe.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International has recently restructured as an Employee Ownership Trust, which co-founder and president Preston Martin said benefits employees and gives them more voice in strategic decision making.

Posted February 17, 2021

IRVINE, Calif. (BRAIN) — Super73, which sells high-powered, fat-tired throttle e-bikes online, has closed on a $20 million investment round from Volition Capital, a Boston equity firm. The funding comes two weeks after Rad Power Bikes announced a $150 million investment.

Posted February 17, 2021
Photo by Paul Tolme/Cascade Bicycle Club

SEATTLE (BRAIN) — When the co-founder of the Seattle Pedaling Relief Project recently added up the weight of all the food and supplies the nonprofit initiative has delivered on behalf of food banks since last spring, he was stunned at the number: 88 tons. “I was blown away,” says Maxwell Burton.

Posted February 17, 2021

OLATHE, Kan. (BRAIN) — Garmin Ltd.’s growth was partly led by gains in the fitness segment, which includes cycling products.

Posted February 17, 2021
BildaBike building dealer network with large inventory of bikes.
Daniel Einhorn says the timing is right to expand into B2B market.

CHARLESTON, S.C. — Daniel Einhorn always knew there was a better way to do business in the bicycle industry. As a self-proclaimed outsider out of college, he owned a large retail bike store for the past decade and learned some harsh truths.

Posted February 16, 2021
Lance Bohlen. Photo courtesy Mike Sinyard.

BURIEN, Wash. (BRAIN) — Lance Bohlen, one of the industry's most accomplished and knowledgeable veterans, died Tuesday after an almost eight-year battle with lung cancer.

Posted February 16, 2021

STOCKHOLM (BRAIN) — POC, which announced two years ago that it was working with the Swedish solar startup Exeger, released the first result of that collaboration on Tuesday: A helmet with a taillight whose battery is charged by indoor or outdoor light.

Posted February 16, 2021
The brand will also refocus on cycling.

NEWARK, Del. (BRAIN) — Gore Wear said it is taking a new approach to wholesale distribution in North America and will focus its product portfolio more on cycling apparel. Gore said it will focus on sales to a few key retailers and rely on Quality Bicycle Products for distribution to the IBD channel.

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