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The campaign includes special packaging and QR codes that can confirm a product is authentic.
FRUITA, Colo. (BRAIN) — While COVID-19 precautions are relaxing in some areas, allowing some bike festivals to get back on the calendar, a lack of demo bikes might change the complexion of some events.
For starters, Ben Delaney notes, many bike brands now make their own carbon wheels instead of buying them from Enve.
CHICAGO (BRAIN) — Organizers of the CABDA Expo announced on Friday that their 2021 expo series will be hosted as "hybrid events," with show activities taking place both in-person and virtually on the show's new online platform, CABDA Connect.
BOULDER, Colo. (BRAIN) — The Bicycle Leadership Conference, the PeopleForBikes-owned virtual event, has released its agenda, which includes speakers and panelists from a wide array of companies and organizations.
Bike-share programs are poised for a post-pandemic boom, but over-saturation remains a danger.
CAPE TOWN, South Africa (BRAIN) — Leatt Corporation, a protective gear maker for mountain bikers and motorcyclists, saw record revenues and earnings in its fourth quarter and for its full-year 2020.
Kendall Young, who owns a brand management company, says single-source supply chains are risky, as we are learning.
BOULDER, Colo. (BRAIN) — Holden Nimmer was receiving a shipment of Giant bikes Monday afternoon when he heard the gunshots.
OLYMPIA, Wash. (BRAIN) — A Washington state Senate committee is holding a hearing Tuesday on a bill that would exempt e-bikes from the state's 6.5% sales tax.
The legislation is one of several e-bike subsidies being deliberated by state and federal lawmakers this year.
CHICAGO (BRAIN) — SRAM Inc. is suing Princeton Carbon Works, Inc. for patent infringement. SRAM says that the wavy rim shape on Princeton's carbon road wheels infringes on its patent for a rim shape inspired in part by a humpback whale flipper.
ATLANTA (BRAIN) — Wahoo, which bought Speedplay in 2019, has announced a trimmed-down line of road pedals, with just five pedal models (including an upcoming power-meter pedal) and two cleats.
MONTRÉAL (BRAIN) — Dorel Industries Inc. said Friday it will sell one of its Chinese manufacturing facilities for juvenile products to the Guangdong Roadmate Group Co. for $51 million.
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