News

Posted February 2, 2021
The new magazine and website is staffed by former Bike magazine editors, and joins BRAIN, VeloNews, Triathlete and other titles in the POM portfolio.
Beta's first magazine will publish in March.

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media has revealed the name of its new mountain bike title: Beta.

Posted February 2, 2021
This includes trails where physical distancing can't be maintained.

WASHINGTON (BRAIN) — As part of the recent President's Executive Order to protect the federal workforce during the COVID-19 pandemic, the National Park Service on Tuesday implemented a mandatory mask requirement for visitors, employees, partners, and contractors.

Posted February 2, 2021

PUTZBRUNN, Germany (BRAIN) — The Gore Fabrics Division released its Responsibility Update, highlighting the company's sustainability achievements in 2020.

Posted February 1, 2021

MONTRÉAL (BRAIN) — The group that hopes to buy Dorel Industries' public shares and take the business private has raised its stock offer by about 10%, two weeks before shareholders vote on whether to accept the offer.

Posted February 1, 2021

STOCKHOLM (BRAIN) — Helmet safety company MIPS introduced five product categories Monday, reclassifying them to better define each for its intended use.

Posted January 29, 2021

PITTSBURGH (BRAIN) — Dick's Sporting Goods announced a commitment to expand its support of female athletes in conjunction with the upcoming National Girls & Women in Sports Day on Feb. 3.

Posted January 28, 2021
USAC will recognize NICA results in its athlete ranking system.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association and USA Cycling are now working together to promote youth cycling and connect older NICA athletes to other opportunities in cycling. The agreement includes financial support from USAC.

Posted January 27, 2021
The Bianchi E-Omnia X-Type hardtail

HAYWARD, Calif. (BRAIN) — Globally, Bianchi has launched an expansive new e-bike product line, which includes city, touring and mountain bike models and a 3D online custom bike configurator. 

The full line, called E-Omnia, uses Bosch's Performance Line CX motor. 

Posted January 27, 2021

IRVINE, Calif. (BRAIN) — Heather Mason has been named president of the National Bike Dealers Association and officially will begin her new role at the nonprofit in February.

Posted January 27, 2021

LAKEVILLE, Mass. (BRAIN) — Spark Bike Run Sports, a 10-year-old multi-sport retailer south of Boston, has announced on its website that the store has been purchased by Trek Bicycle.

Posted January 26, 2021
Mike Olson

SAN DIEGO (BRAIN) - Trek has agreed to buy at least a dozen of Mike Olson's bike shops, including the six Trek Bicycle Superstore locations in the San Diego area and in Albuquerque, New Mexico, one Nytro Multisport store in Encinitas, California, and the six-store Bike Gallery chain in the Portland area.

Posted January 26, 2021

WASHINGTON (BRAIN) — The Biden administration is working with the U.S. Small Business Administration to address eligibility, compliance, and integrity issues while promoting transparency in obtaining first-time Paycheck Protection Program loans.

Posted January 26, 2021
Bridger features a removable outer shell to cater to different riding conditions and sports.
The Bridger helmet will have an MSRP of $195.

BOSTON (BRAIN) — "Adaptability" is a buzzword that's become as much a part of the bicycle industry as "game-changer." Still, it's a bit rare when you can call a helmet adaptable.

Pages