News
OMAHA, NE (BRAIN)—Midwest Cycling has partnered with Trek to offer two people from each city a unique opportunity to integrate bicycles into their daily life.
The Go By Bike Challenge started yesterday in Omaha, NE, Kansas City, MO, and St. Louis, MO.
BLOOMINGTON, MN (BRAIN)—QBP has reached an agreement to fund Full Cycle, a Minneapolis-based outreach program that offers free bikes to homeless and at-risk youth as a way to engage them with vitally needed social services.
LA SELVA BEACH, CA (BRAIN)—Organic Athlete has formed a new partnership with Calfee Design that will see the first vegan cycling team racing on Calfee bamboo bikes.
SAN RAFAEL, CA (BRAIN)—Mountain bike legends gathered to salute Trips for Kids (TFK) at the 10th Annual Brews, Bikes and Bucks fundraiser.
NORCO, CA (BRAIN)—Satellite Sports Group (SSG), prominent in offering BMX stunt shows to professional sporting events, state fairs, community festivals and corporate functions, is merging with Perfection on Wheels (POW), the BMX Stunt Show focusing on school assemblies, community safety fairs and fundraising.
TORONTO, Ontario (BRAIN)—A fire ripped through a row of historic buildings in Toronto Wednesday morning destroying a longtime local bicycle shop.
Jeff Palter, owner of the Cycle Loft in Burlington, MA and his wife, PR Princess Jaimie Adler of Bayleaf Communications Inc. in Lexington, MA are pleased to announce their new addition.
"Now I can get leg warmers to match my fishing reels."
—Jonathan Vaughters (former U.S. racer and current directeur sportif of Slipstream/Chipotle) commenting on Shimano buying Pearl Izumi.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has e-mailed exhibitor sales kits for its first annual Interbike OutDoor Demo East to companies and organizations doing business in the bicycle industry.
CHATSWORTH, CA (BRAIN)—Currie Technologies has been acquired by Risk equity Partners, a California-based investment group.
IRVINE, CA (BRAIN)—Shimano has purchased Dash America, Pearl Izumi’s parent company, from Nautilus. Pearl Izumi becomes a wholly owned subsidiary of Shimano’s U.S. operations, and will continue to operate from its facilities in Broomfield, Colorado and Kirchzarten, Germany.
PLEASANT VALLEY, MO (BRAIN)—Paceline Products will begin to distribute AquaJoe's Portable Hydration System.
Paceline will be handling distribution to all independent cycling retailers as well as to running stores, according to Avi Ohring, sales manager for AquaJoe.
SEYMOUR, CT (BRAIN)—Thule has hired Megan Link as its new marketing director.
Link was working as global brand manager for Malibu Rum at Pernod Ricard, S.A./Allied Domecq Spirits & Wine PLC. Steve Doviak, Christine Smith, Eric Wallace and Karl Wiedemann will all be reporting to Link.
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