FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike has new extended opening hours for this year’s event from September 4-7, and a new marketing campaign.
In 2008, Eurobike will open its doors to the public one hour later (10 a.m.), but close two hours later (8 p.m.) in the evening.
Eurobike states there are three good reasons for this change: Exhibitors and trade visitors will have an extra hour to take care of business at the show; the longer opening hours in the evening are in keeping with today’s trends; and the new schedule significantly helps to reduce roadway congestion by eliminating trade show rush hour traffic in the mornings and evenings.
“With our new image, we also aim to increasingly underscore the major significance of Eurobike based on the visual perception of the event. We need the right brand profile to match the worldwide leadership objective of the trade show,” said marketing director Ludwig Meier.
The new campaign also includes a revised logo that is more in keeping with today’s tastes. The show has also moved its homepage to a new location: www.eurobike-show.com.
