News

FURANCE CREEK, CA (BRAIN)—Specialized’s annual ride to Interbike climbs out of Death Valley today on its final leg to Las Vegas after four days of intense riding over California’s coastal range, the Sierra Nevada and a dazzling 17-mile descent into the valley.

Many industries, including that of the bicycle, attempt to target women (and their wallets) to grow business, but they often miss the mark by creating products that are female unfriendly.

MEQUON, WI (BRAIN)—Hayes Bicycle Group named Mike Kenny global director of business development putting him in charge of the sales and marketing departments for Manitou, Sunringlé, Wheelsmith, Answer and Hayes Disc Brakes.

He will work out of Hayes’ corporate headquarters in Mequon, Wisconsin.

MORGAN HILL, CA (BRAIN)—The 17 riders who left Morgan Hill for Las Vegas yesterday were off the breakneck pace Specialized’s Chris D’Alusio predicted, but they still managed to cover 141 miles at an average pace of 14.8 miles per hour.

WATERLOO, WI (BRAIN)—Trek Bicycle Corporation has become the first national sponsor for Freiker, Inc., a bike to school program based in Boulder, Colorado.

PORTLAND, OR (BRAIN)—Castelli USA has launched a new division, called Servizio Corse, to market and manufacture team gear in the U.S.

As of Sept. 1, Castelli USA became the sole provider of Castelli apparel in the U.S. Previously, custom Castelli apparel was available through Squadra U.S.