News
GREENVILLE, SC (BRAIN)—H3O Partners, a strategic marketing and branding firm has formed a strategic partnership with Hincapie Sportswear.
George Hincapie is a partner in both firms, so the new partnership effectively links H3O’s brand with a premium consumer brand.
CARLSTADT, NJ (BRAIN)—Action Bicycle USA is now distributing rack maker Küat Innovations.
"The way it folds flat and fits anywhere is impressive, also the weight is a big plus," said Wayne Neufeld, purchasing director for Action Bicycle USA.
BOULDER, CO (BRAIN)—Electric bike maker Optibike has doubled its Boulder, Colorado-based workforce in 2008 and is now increasing its manufacturing space by taking over a former Beech Aircraft building in Boulder to accommodate a 230 percent increase in production.
COSTA MESA, CA (BRAIN)—A cold, stormy winter shouldn’t hamper attendance at the National Bicycle Dealers Association’s regional seminars next year, as most venues offer favorable weather year-round.
Good news, OC mountain bikers, Whiting Ranch reopens its gates this Saturday for the first time since last October when the Santiago wildfire ripped through the famed park.
Steve Blick and the guys and gals at Oakley couldn't be happier about this news.
BOULDER, CO (BRAIN)—The Selling Cycling web- and DVD-based staff training program recently set a new record by surpassing its 300,000th training incident for the 2008 season, according to Ray Keener, Growth Cycle President.
The success is the result of several factors, Keener said.
HORSHAM, England (BRAIN))—California accessories supplier Lezyne has signed British distributor Upgrade Bikes as its exclusive distributor in the United Kingdom.
FRIEDRICHSHAFEN, Germany (BRAIN)—Following last year‘s premiere which turned out well despite atrocious weather, the second Eurobike Demo Day will be taking place in a different location, Argenbühl/Allgäu, Germany.
GRENCHEN, Switzerland (BRAIN)—Swiss bicycle producer BMC has named its head of marketing and communications, Markus Zehnder, as its managing director after an abrupt split with his predecessor, Peter Kreuder.
MORGAN HILL, CA (BRAIN)—Specialized is offering consumers a special deal during this year's Tour de France: buy a qualifying Specialized road bike or mountain bike at a participating Specialized dealer, and earn up to $400 in free equipment.
"I've seen it all, from when I was a 17-year-old watching ABC Sports and watching him (LeMond) win the Tour by eight seconds. If you asked me to sum it up, I'd say it's a tragedy, bro. It's an American tragedy."
BRAIN wishes you and yours a Happy Fourth of July!
Regular news will resume on Monday, July 7th.
VAIL, CO (BRAIN)—The Vail Valley Foundation has pulled the plug on the inaugural Colorado Stage International Cycle Classic road bike race scheduled for August 22-24, 2008.
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