News
PORTLAND, OR (BRAIN)—Wheels4Life, the charity started by mountain biking legend Hans Rey, has joined forces with Phil Sundbaum and the Summer Of Shred.
This road rage incident has to be read to be believed. Oddly enough, it just so happened to take place in bicycle friendly Portland, Oregon.
REDMOND, WA (BRAIN)—Microsoft has formed a partnership with media company Rodale to deliver targeted advertising across Rodale's portfolio of health and fitness properties.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Nikole Rock as its new director of design and development.
Rock will be responsible for all aspects of design, development and sourcing of the Hincapie retail apparel line.
MONTREAL, Quebec (BRAIN)—ExpoCycle, one of the top ranked tradeshows in Canada, is hoping for another big turnout this September.
ExpoCycle, with 90,000 square feet of space, features more than 800 cycling brands.
PARADISE, CA (BRAIN)—Paradise, California, has been anything but recently as local retailers are dealing with massive amounts of smoke from a 49,500 acre Butte County wildfire.
At least one retailer in the area, The Bicycle Shop in Paradise, has been evacuated.
The man behind Bikebiz, Carlton Reid, has a new book out entitled "The Bike to Work Book."
BOULDER, CO (BRAIN)—The Selling Cycling web- and DVD-based staff training program recently set a new record by surpassing its 300,000th training incident for the 2008 season, according to Ray Keener, Growth Cycle President.
The success is the result of several factors, Keener said.
MIAMI, FL (BRAIN)—Just recently 10 new AfricaBikes were spotted around Miami, Florida, donated to the city's Ronald McDonald House.
DOWNIEVILLE, CA (BRAIN)—The 13th annual Downieville Classic kicks off today with four World Championship titles up for grabs.
COLOGNE, Germany (BRAIN)—Germany’s largest retailer co-op is putting on an unprecedented expo of its own this month, showcasing its house brands and getting a head start not only on the big fall trade expositions but on mainline brands’ dealer shows.
Studies show that cycling an hour a day can decrease mortality risk by 35 percent, while biking half that much still cuts your risk of heart disease and stroke by half, reports NBC's Savannah Guthrie.
Click on link to see full video clip.
PLUMELEC, France (BRAIN)—Oakley sports marketing manager Steve Blick had a job to do: hand deliver the prototype ‘09 Racing Jacket to George Hincapie and Thor Hushovd before the Tour de France began.
Mission accomplished.
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