News
BOULDER, CO (BRAIN)—Catalyst's national sales manager Rod Judd has exited the company. He will now work in a larger capacity for Boulder County's advocacy programs.
Judd had been with Catalyst for four years.
Judd's responsibilities will be turned over to Gregg Thayer.
DENVER, CO (BRAIN)—Kickstand Magazine will launch its first issue (pictured) this June, and will have three more issues its first year.
On New York streets usually overrun by the city’s iconic yellow taxis, cyclists took over for just one morning. Cyclists on all forms of two wheels imaginable conquered the streets of Manhattan and the surrounding boros during the Five Boro Bike Tour.
LAKE SAN ANTONIO, CA (BRAIN)—Nearly 7,000 athletes converged on Lake San Antonio in Central California over the weekend to compete in the world famous Wildflower triathlon.
NEW YORK, NY (BRAIN)—Nowhere is the diversity of cycling consumers more evident than 30,000 cyclists on bikes of all shapes, sizes and ages crossing the Verrazano-Narrows Bridge from Brooklyn to Staten Island.
PHILADELPHIA, PA (BRAIN)—Thanks to two Philadelphia casinos—SugarHouse and Foxwood—the 25th annual TD Bank Philadelphia International Cycling Championship will go on Sunday, June 7.
Those two casinos, which haven’t been built yet, have committed $100,000 each.
BERKELEY, CA (BRAIN)—Clif Bar & Company has hired Mike Valvano as national sales manager of the sports retail channel.
VISTA, CA (BRAIN)—Haro Bicycles has joined the Bicycle Product Suppliers Association as a supplier member.
BY JASON NORMAN
MONTEREY, CA—Communicating with consumers in today’s economic environment is more important than ever to keep one’s brand top of mind. And in that regard, suppliers appear to be staying the course.
BY MEGAN TOMPKINS
MONTEREY, CA—While hope for sales growth in the near future remains slim, Performance Bicycle chief executive officer Jim Thompson is taking an extended view of the retail business and preparing for a rebound in consumer confidence.
BY NICOLE FORMOSA
LAGUNA HILLS, CA—Trimming travel budgets, cutting marketing and advertising dollars, prioritizing spending—it’s all become standard as the industry takes a more conservative approach to business this year in response to the nation’s economic fallout.
Bike to Work Month kicks off today and BRAIN isn’t letting the occasion pass us by this year.
TORONTO, Ontario (BRAIN)—More than a year after Canada’s Mountain Equipment Co-op announced its intentions to enter the bicycle business, tensions continue to mount between the co-op and the country’s independent bicycle retailers.
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