News
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has opened a new store in SoHo at the corner of Spring and Broadway.
WEST JORDAN, UT (BRAIN)—After serving as a part-time consultant for Reynolds Cycling since the beginning of the year, Paul Lew will now join Reynolds Cycling full-time as director of technology and innovation.
Audience members of “The Ellen DeGeneres Show” literally rolled out of the TV studio on Earth Day, April 22. As part of its Earth Day of Giveaways, the popular daytime talk show host gave away a Specialized Globe Vienna to each show attendee that day.
DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame is moving to Davis, California—a suburb just west of Sacramento with a population of 62,000. Davis beat out 11 cities nationwide to win relocation rights from Somerville, New Jersey.
AUDUBON, PA (BRAIN)–After several weeks of uncertainty, organizers of the TD Bank Philadelphia International Cycling Championship announced that the annual race will be held as scheduled on Sunday, June 7.
BOULDER, CO (BRAIN)—The industry and bike advocates need research to back up their claims with federal and state lawmakers about the benefits of cycling and usage of roads that accommodate cyclists.
SAN JUAN CAPISTRANO, CA (BRAIN)—Bike Magazine has had to run lean over the last year, but it hopes that the recent pre-packaged bankruptcy reorganization will now better improve cash flow.
FOOTHILL RANCH, CA (BRAIN)—Taiwan-based Neco Parts has set up a small U.S. branch with hopes of eventually establishing itself as a major player in the mid to high-end component market.

MINNEAPOLIS, MN—Electronics giant Best Buy will sell electric bikes at some of its stores in the next month.
SAN JUAN CAPISTRANO, CA (BRAIN)—Source Interlink Companies, the publisher of 75 magazines including Bike Magazine, filed a pre-packaged bankruptcy reorganization in federal court in Delaware on Monday.
VANCOUVER, British Columbia (BRAIN)—Sugoi Performance Apparel has expanded its Brand Champion Program for North American athletes in 2009.
SILVER CITY, NM (BRAIN)—Lance Armstrong will be racing at New Mexico's Tour of the Gila road race, which kicks off today.
TAMPA BAY, FL (BRAIN)—A Tampa Bay coalition of retail bicycle stores called SWFBUD (South West Florida Bicycle United Dealers) is requesting governments at all levels in Florida launch a campaign to fight the bicyclist fatality rate that is number one in the country again.