News
SAN DIEGO, CA (BRAIN)—In recent wind tunnel testing, Speedplay has discovered the aerodynamic importance of pedal choice.
BELLINGHAM, WA (BRAIN)—Seattle Bike Supply and KHS Bicycles have begun distributing Softride Bike Racks.
MONTREAL, Quebec (BRAIN)—Kempter Marketing Inc (KMI) has entered into a long term deal with Lapierre bikes to be the exclusive Canadian distributors of the France based bike brand.
KEYSTONE, CO (BRAIN)—Giant introduced a new range of stems, seatposts and handlebars this week representing the company’s first foray into the component business.
BY MEGAN TOMPKINS
PORTLAND, OR—Slate Olson never wants to ride a gravel road again.
Through the Rapha Continental, the performance apparel company’s pursuit of the most epic rides across the country, he has handled enough gravel descents to last a lifetime.
BY MARC SANI
ASPEN, CO—Last summer Michael Wamtler sold $79,000 worth of Storck bicycles in one week.
BY NICOLE FORMOSA
SUN VALLEY, ID—Dealers can expect more value-driven, price-conscious options for 2010 if product displayed at PressCamp is an indication.
Exhibitors at the June media event showed product in line with a more conservative approach toward consumer spending.
I'm working one day a week on the sales floor this summer. Goal #1: To get myself more familiar with the needs and thought processes of today's consumers. Goal #2: To find out what today's bike shop staffers are all about. What motivates them? What social networking are they doing?
I'm working one day a week on the sales floor this summer. Everyone I tell who also works retail wonders why. Everyone who used to work retail and now churns out product or press releases totally gets why.
MILAN, Italy (BRAIN)—Luxottica sales were up 3.5 percent in the second quarter due in large part by the performance of Ray-Ban and Oakley.
KEYSTONE, CO (BRAIN)—Giant Bicycles emphasized weight and rigidity in its 2010 line of full suspension mountain bikes, which includes three new long-travel aluminum frame sets and two new short-travel carbon fiber bikes.
DUBLIN, Ireland (BRAIN)—The cycling equipment industry has formed the Global Organization of Cycling Equipment Manufacturers (GOCEM) with the objective of providing a unified voice for the cycling industry.
OLNEY, IL (BRAIN)—Magura USA has hired multi-time mountain bike champion and Olympian Ruthie Matthes.
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