News
TAMPA, FL (BRAIN)—Ironman will host the second annual “Demo Days” expo at the 2009 Ford Ironman World Championship in Kailua-Kona, Hawaii.
HEERENVEEN, The Netherlands (BRAIN)—Accell Group reported a 15-percent jump in profit for the first half of 2009, as demand for electric bikes boosted the Dutch company.
PHILADELPHIA, PA (BRAIN)—Kestrel Bicycles has been named the official bike of Ironguides coaching, a worldwide company dedicated to serving endurance athletes of all skill levels.
IRVINE, CA (BRAIN)—Irvine’s Sand Canyon Cyclery has a new owner and a new name: Irvine Bicycles.
Owner Jim Manton sold the three-and-a-half year old shop on July 1 to a local investor, said shop manager Josh Peters.

“Europeans get it. After a good bike ride or a run, people have a beer somewhere.”
SAN DIEGO, CA (BRAIN)—Andrew Hersam has been named executive vice president of media for The Competitor Group. In this role, he will be responsible for leading and executing CGI’s publishing division and new media initiatives.
MANCHESTER, NH (BRAIN)—Since announcing its formation as a co-op at Interbike, The Bike Cooperative has focused on expanding its preferred supplier base.
Thus far, 12 brands, including Thule, Topeak, Marin and Louis Garneau, have joined the co-op.
SAN CARLOS, CA (BRAIN)—Ritchey Design has formed a partnership with MacLean Quality Composites to produce the carbon rims for its Superlogic Carbon road wheelsets.
VANCOUVER, British Columbia (BRAIN)—Sugoi Performance Apparel, a division of Dorel Industries, and Timex Group have entered into a license agreement for the design, manufacture and distribution of sports apparel under the Timex brand name.
GOLETA, CA (BRAIN)—The universal catalog for the bicycle industry Bike-alog has moved from compact discs to an online platform.
This means dealers will be able to get product info much quicker than with the CD that was shipped each month.

If you have 10 minutes to spare, click on link. You don't have to be a basketball fan to appreciate this speech and the dedication of this man to his craft.
BANGOR, ME (BRAIN)—The Light Electric Vehicle (LEV) industry has organized a global trade association to develop technical standards for LEVs and promote the use of LEVs worldwide.
All component suppliers, manufacturers, assemblers, wholesalers, retailers and interested individuals are invited to join.