News
Norco Bikes showed off its new line of 2010 bikes to its top 50 dealers and members of the media this week in Vancouver, British Columbia.
VANCOUVER, British Columbia (BRAIN)—Norco has upped its financial commitment to advocacy by pledging C$1 toward local and international bike projects for every adult bike sold each year.
MONTREAL, Quebec (BRAIN)—Dorel Industries purchase of Iron Horse Bicycle Company for $5.2 million "brings depth to our mountain bike offerings," according to Robert Baird, president of Dorel's Recreational/Leisure segment.
Dorel already owns Cannondale, GT, Mongoose and Schwinn brands.
SALT LAKE CITY, UT (BRAIN)—Kim Peterson is ready to leave this 200,000-square-foot warehouse that’s been Specialized’s distribution backbone in the West. But he still has a few more months to wait.
SAN JUAN CAPISTRANO, CA (BRAIN)—The Outdoor Retailer Summer Market trade show will feature a Bikeshare Program, presented by Swobo.
SALT LAKE CITY, UT (BRAIN)—3point5, Inc., the parent of 3point5.com (the online campus for retail sales people) is changing its name to SwarmBuilder, Inc. and launching a new corporate site, SwarmBuilder.com.
VANCOUVER, British Columbia (BRAIN)—Norco Bikes’ 2010 line-up reflects the growing trend toward sustainability and commuting with a new lifestyle series and an updated line of urban bikes.
SNOWBIRD, UT (BRAIN)—Ask John Thompson, Specialized’s national sales manager, how the economy is affecting business and he laughs. It’s all about the weather, Thompson said during a brief break over lunch during the company's Dealer Event.
BOULDER, CO (BRAIN)—Felix Magowan was cleaning out his office Tuesday ending a 22-year career at VeloNews, a struggling magazine he and two others bought in 1988. They ultimately transformed it into one of the dominant cycling news magazines in the world.
CARY, NC (BRAIN)—League of American Bicyclists board member Bruce Rosar died over the weekend, colliding with a car while riding his bike in Apex, North Carolina.
CENTRAL ISLIP, NY (BRAIN)—Dorel Industries purchased Iron Horse Bicycle Company for $5.2 million in an auction Monday in federal bankruptcy court. The deal is scheduled to close on Wednesday.
Dorel owns Pacific Cycle, along with Cannondale, GT, Mongoose and Schwinn brands.
NEWPORT BEACH, CA (BRAIN)—A Newport Beach foundation will become the first to offer “European style” bike-sharing in Orange County, allowing users to grab a bike at one bike station and leave it at another, according to the Orange County Register.
Click on link for full story.
SNOWBIRD, UT (BRAIN)—Ask any retailer attending the Specialized Dealer Event “how’s business” and you get a reasonably consistent answer—it’s good, but…and it’s the “but” that sparks conversations ranging from the “fixie” culture to Internet sales to selling a $13,800 DeRosa.
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