News
BOULDER, Colo. (BRAIN) — Outside — the parent company of BRAIN and dozens of other active lifestyle and outdoor sports media titles and brands — has relaunched its membership program under a new name: Outside+. The program includes a variety of new features and perks from our growing family of media brands, which include VeloNews, Peloton, Beta, Outside, Triathlete, and more.
PARK CITY, Utah (BRAIN) — The Big Gear Show, an invitation-only trade event for the outdoor and cycling industries, has released a sampling of the bike-related brands who will attend the show. They include Camelbak, Diamondback, Giro, Pinarello, POC Sports, Stan’s NoTubes, Tern Bicycles, Troy Lee Designs, Wahoo Fitness, Yakima, and Fat Chance.
LONDON (BRAIN) — Jeff Weiss, a veteran of Dorel Sports, Trek Bicycle and Saris Cycling, is joining India's Hero International as the CEO with responsibility for EU and UK sales.
BOULDER, Colo. (BRAIN) — Giant Bicycles and Liv Cycling are the latest brands partnering with The Pro's Closet in a trade-up program.
MONTEREY, Calif. (BRAIN) — Frank Yohannan paused while at lunch to consider how the pandemic had upended his plans for Sea Otter when the nation locked down in March 2020 — only a month before the April 16 event.
POZZOLEONE, Italy (BRAIN) — Selle Royal S.p.A., — which produces and markets saddles and accessories under the Selle Royal, Fizik, Crank Brothers, Brooks and PedalEd brands — has received a major investment from the Wisequity V Fund. The fund has acquired a one-third share in the company.
FORT MYERS, Fla. (BRAIN) — In late March, Ed Benjamin completed a report on e-bike import numbers for 2020. The eCycleElectric senior managing director expected to find 130-150 importers. The number was closer to 400.
NEW PALTZ, N.Y. (BRAIN) — Columbus/Gruppo Srl has chosen Metal Guru as the newest distributor of its bicycle frame tubing and carbon forks. Metal Guru is the parent company of the Vicious Cycles custom frame company.
TAICHUNG, Taiwan (BRAIN) — Giant Group saw sales of NT$20.63 billion ($740 million) in its first quarter, a 54.8% increase over the same period last year. The company's net income grew 170% to NT$1.7 billion with an earnings per share of NT$4.54.
SAN FRANCISCO (BRAIN) — TSG Consumer Partners, which acquired a share of the hydration brand Nuun in 2017, has agreed to sell it to Nestlé Health Science. Terms of the transaction were not disclosed.
IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association is working with Fixture Lab to study break-ins at bike shops nationally.
CLEVELAND (BRAIN) — The Smart Tire Company announced in March plans to manufacture an airless bike tire in partnership with NASA, and while the space-age tie-in grabbed the headlines initially, it’s Smart Tire’s partnership with micromobility company Spin and Felt Bicycles that might have a more lasting impact.
CAPE TOWN, South Africa (BRAIN) — Leatt Corporation reported its best quarter in company history with revenue increasing 71% year-over-year, driven by 109% surge in mountain bike and motocross helmet sales.
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