BRIGHTON, United Kingdom (BRAIN) — Startup aerodynamic drag force measurement system Body Rocket announced its recent raise attracted more than 190 UK and EU investors.
Body Rocket raised $493,000 to develop the alternative to a wind tunnel. Body Rocket says its aim is to address this with its patented system of sensors mounted on the seatpost, handlebars, and pedals that it says provides wind-tunnel accurate aerodynamic feedback to the rider in real-time and in real-world conditions.
Not only does this reduce reliance on wind tunnels and put comparable technology within reach of more athletes, it also allows for the testing of equipment, body positioning, and even race tactics.. Rather than a one-off visit to a wind tunnel, riders are able to use Body Rocket daily over a longer period.
With the rider's body accounting for 80% of drag, providing instant feedback on position allows for access to performance improvements, according to Body Rocket, which added there is an opportunity to license its technology to bike, power meter, component, and apparel companies.
Identifying North America as a key market, Body Rocket said it's seeking U.S. investors, in part by supporting athlete partners and newly crowned Ironman World Champion Gustav Iden and Olympic champion Kristian Blummenfelt during key U.S. competitions.
"Having already attracted investment in the UK and Europe, we are excited to be extending our equity opportunity to the USA," said Eric DeGolier, Body Rocket founder, who previously worked for Trek Bicycles, PowerTap, and CycleOps. "This comes at a crucial time for Body Rocket as we continue to work with some of the world's best athletes, expand our testing program and use these essential funds to complete the tooling and launch the finished product in 2023."
Potential investors are invited to register their interest.
