News

IRVINE, CA (BRAIN)—Shimano’s XTR mountain bike group always offered up high performance, but it wasn’t always necessarily suited for different types of riders or terrain.

DEER VALLEY, UTAH (BRAIN)—Exhibitors at this year’s PressCamp walked away from the event pleased with the exposure gained by spending three days meeting with editors from two dozen national and international publications.

"The maximum load is listed as a '12-pack of beer' and it is designed for the wheel-size of a 700c road bike, which pretty much means carrying Pabst Blue Ribbon on a fixed-gear bike."
BLOOMINGTON, MN (BRAIN)—Erik’s Bike Shop was named a “Top Workplace” in the Twin Cities metro area based on an employee-based survey project from the Star Tribune.

SANTA MARIA, CA—Cycle Star Bicycles, the nation’s first Giant Brand Store (GBS) bicycle retailer, has hired Chris Eldevick as its new retail manager.
LAGUNA HILLS, CA (BRAIN)—An electric off-road bike with fat tires, a 600 watt brushless electric motor and 10 amp lithium ion battery. Sound like something out of Mad Max? Nope, it’s just the evolution of what off-road cycling can be if you’re Dan Hanebrink and his new partner Kane Fortune.
“There is no intelligence to suggest that this residence was targeted because of who owns it and who lives there. It looks like a very minor residential burglary.”
VERDI, NV (BRAIN)—Sinclair Imports has promoted Joe Martynaitis to be the first brand manager of Stevens for the U.S.
VISTA, CA (BRAIN)—Electra vice president of product development Dean Bradley has left the company, Electra confirmed.
Electra also confirmed that Bradley plans on staying in the industry. Bradley wasn't available for comment.
BEND, OR (BRAIN)—Thebicycleindustry.com, an interactive Web site that aims to bring the complete industry supply chain together into one comprehensive database, launched today.

DEER VALLEY, UTAH (BRAIN)—Orbea plans to open a company-owned concept store this fall in Little Rock, Arkansas, home of the Spanish brand’s U.S. headquarters.

DEER VALLEY, UTAH (BRAIN)—Marketing and product managers from two-dozen brands spent Wednesday showing off new product to a steady stream of editors during the first day of PressCamp set at Deer Valley Resort’s Black Mountain Lodge.
SALT LAKE CITY, UT (BRAIN)—Primal Wear has hired SOAR Communications as its public relations agency of record.