News
PORTLAND, OR (BRAIN)—Portland Design Works (PDW) donated 500 Radbot taillights, at a value of over $9,000, to Oregon’s Bicycle Transportation Alliance (BTA).
WINDSOR, United Kingdom (BRAIN)—SRAM Europe has restructured its product service and warranty support for the UK.
MILAN, Italy (BRAIN)—Cinelli has hired Patrick Leclerc as its new product manager. He will be responsible for relationships with with all of Cinelli's international manufacturers.
IRVINE, CA (BRAIN)—Felt Bicycles will voluntarily recall forks on select 2011 F-series model bikes.
Last week we talked about three tactics that 1.0 brands are using to great effect in trying to break the industry cycle of Perfect Competition. This week, three more tactics where they’re not doing nearly as well.
Both are non-negotiables in a Bicycle Retailer’s marketing plan. Today the market requires both a mastery of bathrooms and the art of super niche social media, among other things. Properly played both can be brand celebrations of your specialty retail shop.
WESTFORD, CT (BRAIN)—Fox Racing Shox posted its fourth consecutive quarter of double-digit revenue growth this week as net sales soared 66 percent in the third quarter of the year.
"No elected official has done more for bicycling than Jim Oberstar."
— Tim Blumenthal, president of Bikes Belong, on Congressman Jim Oberstar. Click on above link to see Oberstar's exit talk with staff and friends. He lost his seat to Republican Chip Cravaack last week.
DENVER, CO (BRAIN)—Primal Wear have relaunched primalwear.com (click on above link), which provides access to extensive content of the companies branded and custom clothing lines.
GRANDVILLE, MI (BRAIN)—The owners of a Grandville bicycle shop destroyed by fire plan to rebuild.
EMMAUS, PA (BRAIN)—Bicycling editor-in-chief Peter Flax has announced several key hires and promotions to the magazine’s editorial team, designed to enhance Bicycling’s print and online content, preparing the magazine for a comprehensive redesign in spring 2011 and enlarging the brand’s vision to speak to all cyclis
SEYMOUR, CT (BRAIN)—The Thule Group has acquired TracRac Inc., a U.S. manufacturer of transport solutions for professional use.
BY NICOLE FORMOSA
SAN JUAN CAPISTRANO, CA—If there’s one lesson Interbike show director Andy Tompkins will take away from the bedlam caused by an attempt to move the dates and venue of the 2011 show, it’s that any change to the annual trade show needs to be broadly embraced.
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