News
NEWBURY PARK, CA (BRAIN)—Giant has put out an all-points bulletin for Adam Craig’s Rabobank-Giant Anthem X Advanced SL bicycle. The MTB pro’s bike was taken from where it was displayed at the Fox Racing Shox booth during Interbike.
BOULDER, CO (BRAIN)—The new NBDA/Growth Cycle partnership that’s producing an all-new two hours of Selling Cycling staff training content for 2011 has solved a dilemma.
BERKELEY, CA (BRAIN)—Reid Swanson and Tory Jackson have joined GU Energy Labs. As director of sales, Swanson will be responsible for continuing the company’s aggressive growth plan and oversee the development of new sales channels and opportunities.
Interbike’s increasingly problematic future has its seeds in Interbike’s
equally problematic past. Here’s a teensie-weensie history lessons that
show why we're not in Kansas anymore, Toto.
Congrats to Dave Guettler, owner of River City Bicycles of Portland, Oregon, the recipient of BRAIN’s 2010 Retailer of the Year award.
SAN FRANCISCO, CA (BRAIN)—Two years after launching at Interbike, Plus 3 Network has opened the first bridge to large groups of everyday folks through employee health and wellness programs.
LOS ANGELES, CA (BRAIN)—Currie Technologies has launched two new dealer support initiatives. The e-bike company has launched a new technical WIKI site and hired 10 new outside sales representatives to bolster its service and support its growing dealer network.
WHITE RIVER JUNCTION, VT (BRAIN)—Ibex Outdoor Clothing opened its first brick and mortar store in the Back Bay area of Boston. The new 1,000-square-foot store on historical Newbury Street gives Bostonians and visitors the opportunity to fully experience the unique, fun-loving culture of the wool apparel brand.
PROVIDENCE, R.I. (BRAIN)—The Providence Cyclocross Festival opens in less than two weeks with an industry-only dealer day and breakfast.
"A guy told me one time, 'Don't let yourself get attached to anything you are not willing to walk out on in 30 seconds flat if you feel the heat around the corner.'"
—Neil McCauley in "Heat" (1995)
ASPEN, CO (BRAIN)—Lance Armstrong took part in a 50-mile charity bike ride Sunday to benefit Wapiyapi, a nonprofit organization that provides camps, retreats and support to families affected by childhood cancer.
Click on link for full story.
SOUTH PASADENA, CA (BRAIN)—Move Press has inked a distribution deal with Little Rock, Arkansas-based online retailer Competitive Cyclist, giving the magazine a base of high quality enthusiast readers as the company's first print title, Peloton magazine, comes to market.
WHITE RIVER JUNCTION, VT (BRAIN)—Ibex Outdoor Clothing Holdings has joined forces with North Castle Partners.
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