News
SAN JOSE, CA (BRAIN)—MerchantOS recently updated its point of sale system to include integration with Specialized and The Bicycle Group. These integrations should help retailers reduce time spent on data entry and delivery/receipt of data.
SAN DIEGO, CA (BRAIN)—A star-studded list of honorees and attendees will attend endurance LIVE, a consumer show and endurance sports awards event, on Saturday, Jan. 22.
BRAIN wishes you and yours a Happy New Year. Regular news coverage will resume on Monday, January 3.
SAN LUIS OBISPO, CA (BRAIN)—Shopatron has released its first “social stores” on Facebook, allowing fans of its client brands to browse products on the popular social network.
What were the top stories of 2010? Check out our top 20 countdown of most-read web stories on www.bicycleretailer.com on the BRAIN blog.
EUGENE, OR (BRAIN)—When Burley Design’s Mike Coughlin learned that that Costco.com was selling a limited quantity of Travoy trailers without authorization, he called Costco executives and told them to stop.
TAICHUNG, Taiwan (BRAIN)—Tony Lo, Giant’s CEO, has been selected as the new president of the Taiwan Bicycle Exporters' Association (TBEA). He replaces Ying Ming Yang, Kenda’s president, who has held the post for six years. In addition, the TBEA membership has elected 27 new directors and nine supervisors.
HELSINKI, Finland (BRAIN)—Amer Sports, the Finnish parent company of Mavic, has appointed its senior vice president of marketing and business to consumer to its executive board.
Northvale, NJ—The Jamis/Sutter Home Pro Cycling Team will delay the start of its season due to the recent death of the older brother of two of its team members.
MORGAN HILL, CA (BRAIN)—Specialized has awarded funding to five more cycling advocacy initiatives through the Dealer Grant Program and local Specialized dealers.
Recipients include ride projects in Georgia, Oregon, Chicago, Philadelphia and North Carolina.
AIGLE, Switzerland (BRAIN)—The UCI has published the approval protocol for its new frame and fork testing certification process set to start on Jan 1.

PHILADELPHIA, PA (BRAIN)—Fuji Bicycles has teamed up with the local cycling community in New York to help Cuba native Damian Lopez Alphonso make it to the 2012 Cycling Paralympics.
BETHEL, CT (BRAIN)—Cannondale and GT have signed on to become the bike sponsors for the Highland Mountain Bike Park in Northfield, New Hampshire, in 2011 and 2012.