New Products
![Rudy Project Stratofly Rudy Project Stratofly](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/GuN3bSqAPurPWm_J_L8xdXMdBUyVL7taqZcFYZ76baA.jpeg?itok=CjhTw3VQ)
DENVER, CO (BRAIN) — Italian sunglass maker Rudy Project is introducing a new model line that it says merges performance features from some of its previous models.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/WorkBoots_FrontSide.jpg?itok=Q9xC-GBd)
BOULDER, Colo. (BRAIN) — For roadies who need a little foot warmth, improved aerodynamics and an occasional laugh from the peloton, Podium Shoe Covers makes covers in 12 designs.
Designs include a work boot, dress shoes, roller skates and high heels.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/shifter%2012%20copia.jpg?itok=Vww-OUhV)
OXNARD, CA (BRAIN) — Without releasing many details, the Italian component company Tiso announced Wednesday that it will soon release a 12-speed wireless electric road drivetrain.
![Deda Elementi Mnlink seatpost Deda Elementi Mnlink seatpost](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/MNLINK_7.jpg?itok=7JMSYTci)
MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/strider.jpg?itok=3oZxdATX)
RAPID CITY, SD (BRAIN) — Strider Sports is introducing a winter accessory for its no-pedal balance bikes. The Snow Strider Ski attachments were designed and built to work with any Strider ST balance bike.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/STRADA-DIGITAL-AND-HR-strap.jpg?itok=ya_7Li0N)
BOULDER, CO (BRAIN) — Cateye has added digital heart rate, speed and cadence functions to its popular Strada Wireless cycling computer.
![Brooks Pickwick backpack Brooks Pickwick backpack](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/brookspickwick%20bag.jpeg?itok=QVdpbZb0)
WEST MIDLANDS, England (BRAIN) — The Pickwick backpack from Brooks is made in Italy with water-treated European canvas and Brooks leather trim. It features one secret pocket and one extra compartment, both hidden on the back of the bag, and closed with waterproof zips.
![Serotta Fondo SG Serotta Fondo SG](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/serotta.jpg?itok=w97w2sKX)
SARATOGA SPRINGS, NY (BRAIN) — Serotta this week released a new titanium road bike model, the Fondo SG.
![Kinetic inRide kit Kinetic inRide kit](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Kinetic_inRide_1d.jpg?itok=7dsNbWFO)
MINNEAPOLIS, MN (BRAIN) — The Kinetic inRide system wireless combines an iPhone app with any Kinetic stationary trainer, providing wattage, speed and cadence data.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/TheWorldsToughestEnduranceChallenges_72dpi_400pw.jpg?itok=RGicXOOv)
BOULDER, CO (BRAIN) — VeloPress' latest book, The World's Toughest Endurance Challenges profiles 50 of the most extreme marathons, triathlons, bike rides, adventure races, climbs, open-water swims and other iconic endurance events from around the world.
DENVER, CO (BRAIN) — Sampson Sports has started production on its new 35 mm diameter CN stem and carbon bar.
![The SRAM QuickView computer mount The SRAM QuickView computer mount](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Screen%20Shot%202012-11-26%20at%209.31.32%20AM.png?itok=KfjdY8iy)
CHICAGO, IL (BRAIN) — SRAM's QuickView Computer Mount is designed to position a Garmin quarter-turn-mount GPS computer to a 31.8 mm diamter handlebar. The QuickView weighs 20 grams and attaches with a single torx T25 bolt.
![SBG-32 grease SBG-32 grease](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/IMG_5029.jpg?itok=TylBSGcs)
SAN JUAN CAPISTRANO, CA (BRAIN) — SBG-32 is a full-synthetic grease specifically formulated to extend the life of all threaded parts, cables and bearings.
![The Moots Ti Stick The Moots Ti Stick](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/COWBELL-533x400_large.jpg?itok=hTDyT0FN)
STEAMBOAT SPRINGS, CO (BRAIN) — For those who find a cowbell too ... bucolic, Moots is offering a Ti Stick to make noise at your next cyclocross race.
![Drift HD Ghost camera Drift HD Ghost camera](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/drift-hd-ghost-hero.jpeg?itok=31Gv0MyC)
LONDON, England (BRAIN) — Drift Innovation's new camera features a wearable remote control, continuous loop recording and an integrated 2-inch LCD screen.
The new camera, called the Drift HD Ghost, is set to ship November 19 and will have a MSRP of $399.
![Cinelli. The Art and Design of the bicycle Cinelli. The Art and Design of the bicycle](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/cinelli%20book.jpeg?itok=Vt5ogMeO)
NEW YORK, NY (BRAIN) — Rizzoli New York is publishing a new book on the history and design of the Cinelli brand. Cinelli: The Art and Design of the Bicycle has almost 300 full color pages.
![Serfas Proto](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Proto.jpg?itok=rDRAOFqE)
RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas is introducing five new models for its 2013 eyewear line.