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New Products

CITY of INDUSTRY, CA (BRAIN) — The IronX is a rugged, waterproof and wearable HD camcorder that streams live video to mobile devices.

SALT LAKE CITY, UT (BRAIN) — ProBar’s first “non-bar” product, Bolt is a USDA-certified organic energy chew high in Vitamin B and caffeinated with organic yerba mate. Each pack contains 10 easy-to-digest organic gummies for quick energy, flavored with organic acai, pomegranate and blueberry powders.

APTOS, CA (BRAIN) — Praxis is now offering its cold forged aftermarket chainrings in a new finish it calls Black 2 Tone. 
Inside Line Equipment Transfer bag

BERKELEY, CA (BRAIN) — The Inside Line Equipment Transfer bag is made for racers to keep gear organized on the way to and from the race. It's made in the U.S. of U.S.-made materials.

EMERYVILLE, CA (BRAIN) — The latest Clif Bar flavor, called Sierra Trail Mix, is the first from the company to be made with cocoa grown on Rainforest Alliance Certified farms. The bars carry the Alliance's "frog" seal on the packaging.

Tagged DEI and Sustainability
Finish Line Max Suspension Spray

HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.  

The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.

CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship. 

PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.

PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.

The Chris King R45D hubset in red

PORTLAND, OR (BRAIN) — Chris King's R45 disc brake hubs are now available in time for shops to build wheels for the upcoming cyclocross season.

CHICAGO, IL (BRAIN) — SRAM's new QuickView Computer Mount Adaptor allows riders to use the company's handlebar computer mount with Garmin computers that have a slide mount or a quarter-turn twist mount.

SEATTLE, WA (BRAIN) — Mad Fiber has released a major update to its carbon wheels: the Road.2 wheels. The new models, available now in tubular and clincher versions, are said to be stiffer, stronger and more durable than the previous generation.

BOULDER, CO, (BRAIN) — Tour de France 100 by journalist Richard Moore tells the history of the world’s greatest sports spectacle with photos of heroes and the battles among several iconic racers through the years.   

GREENVILLE, SC (BRAIN) — Michelin is offering a tubular road tire again, about a decade after stopping sales of its last sew-up.

BOULDER, CO (BRAIN) — Curve's new Pro SL cycling sock is made with silver-infused polypropylene yarn with anti-bacterial treatment.

The Serotta Pronto in Stealth Red

SARATOGA SPRINGS, NY (BRAIN) — Serotta is launching a new titanium-framed road bike model that the company said is intended for the "need-for-speed, high-performance cyclist looking for a Ferrari-model at an Audi price."

LOS ANGELES, CA (BRAIN)  The Over-the-Top trunk rack uses a “clearance frame” to reach over a car’s spoiler on so-called “no

RANCHO SANTA MARGARITA, CA (BRAIN) — The FMP-969 floor pump has a rubber-coated stainless steel braided hose, CNC’d hose clamp, oversize pressure gauge, aluminum handle and plunger, and fits both Presta and Schrader valves. It has a maximum inflation capacity of 260 PSI. Suggested retail: $120.


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