Mergers, Acquisitions & Investments

WHEAT RIDGE, Colo. (BRAIN) — When Ron Kiefel began looking for a buyer for Wheat Ridge Cyclery, he made it known he wouldn't sell to a bike brand, according to General Manager Steve Heal. Kiefel wanted to maintain the family dynamic that's been the hallmark of his successful business.

BOULDER, Colo. (BRAIN) — Outside has acquired Cairn, a Bend, Ore.-based business that sells curated outdoor goods to consumers on a subscription basis.
BOULDER, Colo. (BRAIN) — SmartEtailing, a 22-year-old company known for building e-commerce websites for bike shops, has acquired Retail Toolkit, a startup that offers retailers management analytics and marketing tools.

WALNUT CREEK, Calif. (BRAIN) — R&A Cycles acquired Zealot Cycleworks and closed Zealot's San Ramon, California, storefront on April 7.

PROVIDENCE, R.I. (BRAIN) — Holding company Eldridge Industries announced on Friday that it acquired protective gear company G-Form and intends to expand the product line.
FORT WAYNE, Ind. (BRAIN) — The owners of Summit City Bicycles & Fitness have announced the sale of their business to Trek Bicycle.

EASTON, Pa. (BRAIN) — Trek Bicycle has acquired Genesis Bicycles, a single-store operator in the Lehigh Valley.
SAN VENDEMIANO, Italy (BRAIN) — PM&Partners SGR, an Italian private equity company, has become the majority shareholder in Cytech, the parent company of Elastic Interface and other cycling brands.

NEW YORK (BRAIN) — Peloton has completed its $420 million purchase of the Precor fitness brand from Amer Sports. Peloton said the acquisition provides U.S. manufacturing capacity, R&D resources and access to the commercial fitness equipment market.

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the parent company to BRAIN, VeloNews, and nearly 30 other active living brands has purchased Outside magazine, Outside TV, Gaia GPS, Peloton magazine, and athleteReg.

LITTLE ROCK, Ark. (BRAIN) — The Rossignol Group has sold Time Sport's frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, who is the founder of Allied Cycle Works and the former managing director of Orbea USA.

NEW YORK (BRAIN) — While Peloton Interactive’s sales surged past the $1 billion mark in its most recent fiscal quarter, slow deliveries continue to hold the company back.