SANTA MONICA, Calif. (BRAIN) — Bonk Breaker products are going to be distributed in Norway, Denmark and Sweden by Gaia Sport, a distributor co-owned by Danish triathlete Rasmus Henning.
"By design, our focus during the last four years has been almost exclusively to establish and grow our brand throughout North America and a few select international markets," said Chris Frank, Bonk Breaker's co-CEO and chairman. "We've received tremendous demand from athletes across Europe, and we are highly confident that the team at Gaia Sport will be ideal representatives of the Bonk Breaker brand and product line throughout Scandinavia."
Henning said, "I've had the opportunity to train and compete with nearly every energy and protein bar product on the market, and I can say that without question, Bonk Breaker nutrition bars are the best I have had. I know that athletes throughout Europe will benefit tremendously from Bonk Breaker's commitment to bringing only the highest quality products to the market."
The relationship with Gaia Sport will include substantial event and athlete activation in Scandinavia's endurance sports and active lifestyle market. Initial Bonk Breaker product offerings will include six energy bar SKUs and four flavors from the brand's protein bar range.
Bonk Breaker also has distribution in Canada, South Africa, Australia, Japan, Greece, Panama, Dominican Republic and New Zealand.
