Industry News

COPENHAGEN, Denmark (BRAIN)—Entering 2007, Sweetskinz was optimistic about the potential for Sweetskinz tires throughout Europe.

By year’s end the company had dramatically increased the number of distributors and now Sweetskinz tires are available in 25 European countries.

IRVINE,CA (BRAIN)—Adam Micklin, a 25-year industry veteran, has joined Shimano as its senior manager for OEM sales.

Micklin had opened the North American office for Hutchinson tires, where he implemented the domestic sales and marketing structure as well as warehousing operations.

LAGUNA BEACH, CA (BRAIN)—Selle Royal and Crankbrothers have completed the merger of Crankbrothers into Selle Royal. This agreement adds Crankbrothers to Selle Royal’s group of cycling companies which include fi’zi:k, Brooks, and Selle Royal.

Tagged Mergers, Acquisitions & Investments

"Because I don't know the words to Rock-A-By Baby."

—Kevin J. Shutt said in the "Why We Ride" section of March's Road Bike Action, while Kaden, 2, was along for the ride, snoozing away in a trailer. (NOTE: Web Editor can relate.)

BOULDER, CO (BRAIN)—New York City's Transportation Alternatives and the Chicagoland Bicycle Federation have been selected as the first recipients of the REI/Bicycle Friendly Communities Grants of $15,000 each.

Tagged Advocacy/Non-profits

SALT LAKE CITY, UT (BRAIN)—Amongst all the companies selling skis and heavy duty socks at Outdoor Retailer Winter Market, there were also those familiar names that you see at Interbike each year, hoping to get a leg up on the competition.

Tagged Tradeshows and conferences

CLEVELAND, OH (BRAIN)—Viktor Schreckengost, who served as chief bicycle designer for Murray Ohio Co., has died. He was 101.

"All I need are some tasty waves, a cool buzz, and I'm fine."

—Jeff Spicoli from "Fast Times..."

LAGUNA HILLS, CA (BRAIN)—Sixteen year-old Marco Facciola built this completely wooden bike for a school project, managing to avoid using any metal at all.

Yes, this wooden wheeled wonder even has a chain and gearing made of wood, held together with wooden joints and glue.

CHATTANOOGA, TN (BRAIN)—American Bicycle Group has restructured its marketing department to better serve the needs of dealers, professional athletes, sponsored teams and advertising programs established for 2008.

LAGUNA HILLS, CA (BRAIN)—Down below you'll find this week's Selling Cycling module: Three Types of Customers.

Tagged BRAIN News

PORTLAND, ORE (BRAIN)—The North American Handmade Bicycle Show has been a main reason for the flourishing high-end niche market for handmade bicycles in North America.

Tagged Tradeshows and conferences

SAN JUAN CAPISTRANO, CA (BRAIN)—As a part of the 11th annual Bicycle Leadership Conference (BLC), Interbike hosted a very important breakfast.

Tagged Events / Interbike

"Don't Let Your Babies Grow Up to Be (Naked) Cowboys."

—The Naked Cowboy was strummin' his six string on his OR front porch swing yesterday, searchin' for his lost wardrobe of clothes.

PAYSON, UT (BRAIN)—Delta 7 Sports Arantix mountain bike is providing the pedal power for Mion Footwear's human-powered booth (#32224) at this week's Outdoor Retailer Winter Market.

BERKELEY, CA (BRAIN)—Clif Bar and TerraCycle have announced the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials.

SAN DIEGO, CA (BRAIN)—Industry sales have been stagnant despite the many reasons—health, social, recreational and environmental—that exist for people to cycle.

"How could I forget to mention the bicycle is a good invention
Sitting there in a silent movie
Beside the only girl who really ever moved me
Happy days but sad I'm facin
Heaven knows that I'm on the case
How could I forget to mention the bicycle"

SAN DIEGO, CA (BRAIN)—SRAM committed more than $150,000 of additional funding to several national advocacy groups following John Burke’s presentation at the Bicycle Leadership Conference. Burke challenged companies to commit a larger percentage of budgets to fund advocacy groups.

Tagged Advocacy/Non-profits

SEATTLE, WA (BRAIN)—Northwave North America has signed George Hincapie a two-year contract to ride on Northwave bike shoes.

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