Industry News

WATSONVILLE, CA (BRAIN)—Compass Diversified Holdings (CODI) has purchased a majority interest in Fox Racing Shox.

CARLSBAD, CA (BRAIN)—Campagnolo North America and its long time general manager, Richard Storino, parted ways last week. And Campagnolo is in the midst of reorganizing its North American Office.

MADISON, WI (BRAIN)—Planet Bike’s newly commissioned 10 kilowatt solar power system began generating electric power atop the company’s headquarters last week.

TAICHUNG, Taiwan (BRAIN)—Ying-Ming Yang, the chairman of Kenda Rubber, has been elected to a second three-year term as chairman of the Taiwan Bicycle Exporters Association.

"My aunt works at Bicycle Retailer and all I got are these lousy pair of BRAIN socks." —Jake Phillip Aaron, nephew of Stacey, Classified Sales Rep

SALT LAKE CITY, UT (BRAIN)—Fulfilling a goal of expanding its reach in the cycling market, Web-based retail training company recently contracted with Pacific Cycle to train sellers of GT Bicycles.

JACKSON, WY (BRAIN)—With blogs, YouTube, Facebook, Twitter and many other social media and social networks gaining ground as influential channels of communication, particularly among younger demographics, social media strategies have become an integral part of public relations campaigns.

MONTGOMERYVILLE, PA (BRAIN)—Bicycle manufacturers are creating confusion at retail by flooding the market with too many choices. The result is reduced product sales—and profits—industry-wide.

Nike Feed The Warrior Commercial featuring Lance Armstrong.


PHILADELPHIA, PA—Pat Cunnane is a man with a vision. So when officials at Emory University issued a call to industry suppliers and local retailers asking for help in reducing single occupancy vehicle usage on campus, he answered it quite enthusiastically.



CUPERTINO, CA—Perhaps no one knew mountain biking pioneer John Finley Scott better than longtime friend Vance Sprock.


TAICHUNG, Taiwan—Richard Storino has been attending industry trade shows since the BDS show was the highlight of the year.

Tagged Tradeshows and conferences

WILMINGTON, MA (BRAIN)—Pedro's has announced a shift in its Grassroots program—the company's longest running sponsorship program.

For 18 years Pedro's has sponsored approximately 25 teams annually with products and pro deals from Pedro's as well as a select few partner companies.

"Ride, ride, ride, hitchin' a ride
Ride, ride, ride, hitchin' a ride" —Miles Jamison Norman

NEWBURY PARK, CA (BRAIN)—Giant Bicycle employees returning from the New Year’s holiday were stunned and saddened to learn of the sudden heart-related death on December 30 of account executive Louis Ledesma.

Do you have your ticket to Portland yet? (Click on link and turn up volume)

PORTLAND, ORE (BRAIN)—Two leading companies in the design and manufacture of accessories for recumbent bicycles are teaming up.

TerraCycle, of Portland, Ore. is acquiring Fort Collins, Colo.–based FastBack Designs and plans to expand its successful line of hydration packs and frame bags.

Tagged Mergers, Acquisitions & Investments

MINNEAPOLIS, MN (BRAIN)—Carmichael Lynch Spong has purchased Stanwood & Partners, a Wyoming-based public relations firm and a fellow go-to expert in the outdoor enthusiast arena.

Tagged Mergers, Acquisitions & Investments

LAGUNA HILLS, CA (BRAIN)—If you still haven't received your copy of BRAIN's January issue that's because it shipped out on Dec. 31.

Hold on tight, it should be on your doorstep any day now.

Thanks for your patience and continued support of the magazine.

Tagged BRAIN News


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